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About the Role

Crimson Education is seeking a hands-on Martech Lead to own, build, and operate the global marketing technology stack. This role is responsible for the technical delivery, reliability, and ongoing optimization of marketing systems supporting over 20 markets. The Martech Lead will translate business requirements into scalable systems, own mar-tech architecture, integrations, tooling governance, and day-to-day system operations, impacting lead speed-to-contact, data integrity, and deliverability.

Responsibilities

• Own enterprise-level marketing systems administration, including data architecture, lifecycle management, custom fields and objects, permissions, and governance.
• Design, configure, and operate Crimson’s global mar-tech stack, including Marketo, Zapier, global SMS providers, ticketing and event platforms, and other marketing tools.
• Translate PRDs and high-level business requirements into clear system designs, defined data flows, and decisions around native versus custom solutions.
• Partner with website developers to specify, QA, and validate integrations between Crimson’s headless website and Marketo.
• Work closely with the Salesforce Technical Manager to ensure reliable, consistent data flow between Marketo and Salesforce.
• Lead global rollouts of new systems and functionality, including documentation, enablement, and clear communication to drive adoption across markets.
• Improve email deliverability and targeting by enabling stronger behavioural segmentation and reducing indiscriminate or blanket sends.
• Research, evaluate, and recommend cost-effective, globally scalable platforms and tools for approval.
• Act as the escalation point for critical marketing systems issues, triaging and prioritising fixes to minimise business impact.

Requirements

• 5+ years of operating enterprise-level CRM and or marketing automation platforms in a production environment.
• Proven experience delivering and running marketing systems in complex, multi-market or global organisations.
• Demonstrated experience leading or supporting large-scale marketing automation platform implementations or migrations.
• Strong understanding of data architecture, data hygiene, lifecycle management, and system integration best practices.
• Ability to understand APIs at a conceptual level and clearly document integration requirements (no coding required).
• Excellent written and verbal communication skills, with experience working across international and cross-functional stakeholders.
• High-ownership mindset with the ability to diagnose, prioritise, and resolve technical and operational issues independently.
• Hands-on Marketo administration experience.
• Experience with global SMS platforms or event and ticketing systems.
• Experience building AI workflows or working with AI agents in a marketing or operations context.
• Experience supporting attribution models or paid media conversion and offline event integrations.

Skills

• Marketo
• Zapier
• Global SMS providers
• Ticketing platforms
• Event platforms
• Marketing tools
• APIs
• Data architecture
• Data hygiene
• Lifecycle management
• System integration
• AI workflows
• AI agents
• Attribution models
• Paid media conversion
• Offline event integrations

Location

• Global
• Remote

Work Type

• Full-time
• Remote
• Hybrid

Experience Level

• 5+ years

Benefits

• Flexible working environment
• Limitless development and exposure
• Internal promotions/role changes
• $1000 individual training budget per year
• Psychologist on staff
• Insightful fireside chats and workshops
• Radical Candor feedback approach

About the Company

• Crimson Education is the world’s leading college admissions consultancy, with over 1,460 Ivy League offers and 2,400 to the US Top 15.
• We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies.
• Crimson students are 7x more likely to get into the Ivy League than their peers.
• In October 2024, our work was featured on the front page of the Wall Street Journal.
• We have the largest team of Former Admissions Officers and Strategists globally.
• Every student is matched with a carefully-chosen team of admissions experts who zero in on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed.
• We’re a global player with 28 markets (and growing) across the globe.