Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Madhive is seeking a dynamic and experienced Vice President of Marketing to build a department focused on accelerating go-to-market clarity, driving sales team confidence, and increasing revenue. This is a key leadership role reporting to the Chief Marketing Officer.

Responsibilities

• Develop and own growth strategies, communications, and marketing content for all MadHive constituencies
• Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders
• Hire, train, structure, and budget the MadHive marketing group for scale and success
• Support the Client Success Organization, Product, and Corp Dev teams in their efforts to develop revenue, features, and strategy
• Design and develop materials for all internal groups to use with appropriate prospects and partners
• Design and execute marketing campaigns to define MadHive’s unique values in a complex competitive environment
• Plan, organize, and execute marketing events aimed at all MadHive prospects
• Produce high-quality content and thought leadership for our customers, such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
• Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals
• Continue to establish MadHive as a unique innovator and “brand” in the ad-tech space

Requirements

• 10-15 years of professional marketing experience
• At least 5 years of experience in a senior leadership role
• Deep understanding of the ad-tech ecosystem
• Deep knowledge and passion for streaming content and video advertising products and technologies
• Experience in enterprise/B2B software is a plus
• Ability to see ‘ambiguity’ as an opportunity and thrive on challenging conventional thinking
• Well-connected within the industry, staying abreast of the latest trends and best practices
• Highly analytical and strategic, creative and hands-on
• Proven experience hiring, motivating, and mentoring a high-performing marketing team
• Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
• Demonstrable experience in positioning a company in a competitive market and winning market share

Skills

• Marketing strategy
• Communications
• Content development
• Brand vision
• Team leadership
• Budget management
• Sales support
• Product development support
• Corporate development support
• Marketing campaign execution
• Event planning
• Content production (Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos)
• Performance measurement (ROI, KPIs)
• Ad-tech ecosystem knowledge
• Streaming content knowledge
• Video advertising products and technologies knowledge
• Enterprise/B2B software experience
• Change management
• Industry trend analysis
• Analytical skills
• Strategic thinking
• Creative thinking
• Hands-on execution
• Team motivation
• Team mentoring
• Product marketing
• Branding
• Social media marketing
• Communications strategy
• Business development
• Market positioning
• Market share acquisition

Location

• NYC headquarters

Work Type

• Hybrid

Experience Level

• Vice President
• Senior leadership
• 10-15 years of professional marketing experience
• 5+ years in senior leadership

Education Level

• Bachelor’s Degree in Marketing or a related field is desired

Salary/Compensations

• $180,000 - $210,000

About the Company

• Madhive is the leading independent and fully customizable operating system built to help local media professionals build profitable, differentiated, and efficient businesses.
• Madhive empowers sales teams to extend their reach into streaming and connects local advertisers with the communities they serve.
• Madhive’s platform provides the unique ability to reach local audiences at national scale, with premium supply partnerships and end-to-end tools for planning, targeting, and measuring full-funnel campaign outcomes.
• Powering campaigns for over 30,000 small and medium businesses per day, Madhive is driving the evolution of local media.
• Madhive is a dynamic, diverse, innovative, and friendly place to work.
• We embrace our differences and believe they fuel our creativity.
• We come from varied backgrounds and think that’s important.
• We are all trail-blazing team players who think big and want to make an impact.

Equal Opportunity

• We are committed to cultivating a culture of inclusion and collaboration.
• We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.