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About the Role

We are seeking a Social Media Manager to fully manage our social media presence across platforms like TikTok, LinkedIn, YouTube, and Facebook. This role focuses on content distribution, engagement, and channel growth, acting as the primary voice for our community and building rapport with followers. It's a hands-on, execution-focused position working closely with marketing and media teams to analyze content performance and drive improvements.

Responsibilities

Manage and publish content across TikTok, LinkedIn, YouTube, and Facebook
Monitor and respond to comments, messages, and mentions across all channels
Build rapport and foster genuine engagement with our audience and community
Grow Broccoli Trades Collective from ~90 members toward a target of 9,000
Help cultivate our broader influencer and trades community, with a particular focus on Facebook
Track analytics across channels and recommend improvements to grow reach and engagement
Coordinate with video, design, and marketing teams to source and schedule content
Handle the administrative and logistical work of keeping channels running smoothly day to day

Requirements

3+ years of experience in social media management or community management
Comfortable with the administrative and coordination side of the job — working across teams to get content live
Basic analytics fluency (native platform insights) and a habit of using data to guide recommendations
A practical, hands-on operator mindset — someone who enjoys running the day-to-day rather than just setting strategy
Someone excited to work in-office five days a week, collaborating closely with the team

Skills

Well versed across TikTok, LinkedIn, YouTube, and Facebook — comfortable as a platform generalist
Strong written communication skills, especially for engaging authentically in comments and DMs
Experience growing a community or audience from a small base, ideally in a startup, agency, or small-brand environment

Location

In-office

Work Type

Full-time
Onsite

Experience Level

3+ years

About the Company

We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 140+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built.
Hundreds of contractors use Broccoli to run their front office
We hit $0 → millions in ARR our first year — and we're just getting started two years in
Trusted by both single-location operators and the largest PE-backed roll-ups
Raised $25M+ from Khosla Ventures and YC

Equal Opportunity

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.