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About the Role
Broccoli is hiring its first VP / Head of Marketing to build the marketing function from the ground up. You'll own the full marketing picture, including product marketing, demand gen, digital marketing, and content/storytelling, shaping how we position Broccoli to contractors and the broader home services industry, and building the team behind that work. You'll join an established team of six and bring them together into one seamless, high-performing marketing org, then build the playbook that guides how they work. Reporting directly to the COO, you'll be the most senior marketing voice in the company.
Responsibilities
- Own brand positioning and messaging as Broccoli scales across the home services industry
- Lead product marketing: GTM strategy, launch planning, messaging frameworks, and sales enablement
- Drive demand gen and digital marketing to support pipeline and growth
- Develop Broccoli's voice and storytelling — across product, company, and founder-level content
- Partner closely with Sales, Product, and Operations to ensure marketing ties directly to business outcomes
- Set the strategy and roadmap for how marketing scales as the company grows
Requirements
- 10+ years in marketing, including experience building or leading a marketing function
- Strong across multiple areas — product marketing, demand gen, digital marketing, content/storytelling — not narrowly specialized in one
- Deep product marketing experience: positioning, messaging, GTM launches
- Strong storyteller and communicator — able to shape how Broccoli shows up externally
- A track record of staying and building — not job-hopping between short stints
- More interested in the work than the brand name on your resume — we care about what you've built, not just where you've built it
- Comfortable being measured on business outcomes, not just brand metrics
- Self-directed drive — genuine ownership and urgency, especially since there's no one above you setting the marketing agenda day to day
Skills
- Product marketing
- Demand generation
- Digital marketing
- Content/storytelling
- Brand positioning
- Messaging
- GTM strategy
- Launch planning
- Sales enablement
- Communication
Location
- Remote
Work Type
- Full-time
Experience Level
- 10+ years
- Senior
About the Company
- We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
- Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
- We started by going door-to-door, meeting 140+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built.
- Hundreds of contractors use Broccoli to run their front office
- We hit $0 → millions in ARR our first year — and we're just getting started two years in
- Trusted by both single-location operators and the largest PE-backed roll-ups
- Raised $25M+ from Khosla Ventures and YC
Equal Opportunity
- Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.