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About the Role

The Measurement and Insights team supports Marketing and Media in making data-driven decisions by transforming complex digital and media data into actionable insights. As a Manager, Media Analytics & BI Enablement, you will focus on advanced analysis, reporting, and business intelligence enablement across digital and direct marketing channels. You will analyze media and marketing performance data, identify trends and opportunities, and provide recommendations to optimize campaign effectiveness and improve business outcomes. You will collaborate across platforms and data sources to enhance reporting accuracy, support attribution, and maintain data integrity. Additionally, you will partner with stakeholders to translate complex findings into meaningful insights that inform strategic decisions and influence senior leaders.

Responsibilities

Serve as a subject matter expert in data analysis and visualization, with specialized expertise in Adobe Analytics.
Use analytical tools and platforms to prepare, interpret, and visualize data to support strategic decision-making.
Apply deep knowledge of paid media data, reporting practices, media tagging, and Adobe tagging to monitor performance, diagnose issues, and identify optimization opportunities across digital media channels.
Connect insights across multiple data sources, business objectives, and deliverables to translate complex findings into clear, actionable recommendations for Marketing and Media partners.
Approach data with curiosity and critical thinking by identifying patterns, trends, and anomalies, forming hypotheses, validating findings, and recommending solutions with minimal oversight.
Build strong partnerships with stakeholders across teams to resolve issues, align on priorities, and support consistent, high-quality reporting and insight delivery.
Manage multiple high-impact initiatives with strong organization and attention to detail, ensuring timely delivery and consistent quality in reporting, analysis, and business support.

Requirements

3+ years of progressive experience in enterprise-level media data analysis, extract, transform, load (ETL) processes, and data visualization.
Independently interpret complex datasets and use analysis to influence business results.
Advanced experience with Adobe Analytics.
Strong working knowledge of media reporting and analytics.
Experience with tools such as Salesforce Marketing Cloud Intelligence (Datorama), Alteryx, Tableau, Power BI, SQL, or similar platforms used for data aggregation and visualization.
Challenge assumptions, synthesize insights from multiple sources, and connect data to broader business goals.
Communicate recommendations clearly and confidently to senior stakeholders.
Notice the nuances in the data, ask thoughtful questions, and work through issues with a practical, collaborative mindset.
Strong understanding of tagging best practices to support accurate measurement and data integrity.
Stay current with evolving media reporting practices, analytics capabilities, and industry trends.
Experience with tools such as Power BI, Databricks, or other advanced ETL and visualization platforms is an asset.
Bring your real self to work, and live CIBC values - trust, teamwork, and accountability.
Be legally eligible to work at the specified location(s) and, where applicable, have a valid work or study permit.
May be asked to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency).

Skills

Analytical Thinking
Communication
Data ETL
Data Visualization
Data Visualization Tools
Digital Media Measurement
Marketing Campaign Analysis
Operational Efficiency
Paid Media
Project Management
Teamwork
Adobe Analytics
Salesforce Marketing Cloud Intelligence (Datorama)
Alteryx
Tableau
Power BI
SQL
Databricks

Location

Toronto

Work Type

Hybrid
Temporary (Fixed Term)

Experience Level

3+ years of progressive experience

Benefits

Competitive compensation
Banking benefit
Wellbeing support
Employee and family assistance programs
MomentMakers, our social, points-based recognition program

About the Company

We’re building a relationship-oriented bank for the modern world.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work.
Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
We seek applicants with a wide range of abilities and we provide an accessible candidate experience.

Equal Opportunity

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
We seek applicants with a wide range of abilities and we provide an accessible candidate experience.
If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com