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About the Role

As the Head of Marketing Creative & Content, you will establish and lead a new creative and content discipline within an evolving agile operating model. You will set the structure, talent strategy, operating model, and ways of working for a team of over 100 creative professionals, ensuring high-quality, consistent output across CIBC-owned channels. This role involves integrating creative and content capabilities into agile teams, setting the creative vision, strengthening content strategy, and building partnerships to drive business impact.

Responsibilities

Design and establish the organizational structure, roles, and operating model for a new creative and content team.
Develop the resourcing strategy across internal talent, agency partners, and freelance support.
Build foundational processes, tools, and quality standards for long-term success.
Attract, hire, and develop top creative talent across multiple disciplines and levels.
Foster a high-performing, inclusive team culture where creativity, collaboration, and accountability work together.
Lead the integration of creative and content operations into CIBC’s agile operating model.
Adapt creative processes to iterative delivery methods and embed capabilities into agile squads.
Guide the team through the cultural and operational shift to new ways of working.
Set the creative vision and content strategy for CIBC-owned channels, ensuring work is audience-focused, on-brand, and aligned to business goals.
Establish governance, editorial standards, and effective workflows that support consistent, high-quality delivery.
Build strong relationships with leaders across growth marketing, digital, and business lines to align priorities and deliver integrated solutions.
Manage external agency and vendor relationships to extend team capabilities.
Measure creative and content effectiveness using data and insights.
Identify opportunities to optimize performance, improve client experiences, and support acquisition, retention, and brand equity objectives.

Requirements

12-15+ years of progressive leadership experience in creative, content, or brand marketing.
7-10+ years leading large, multi-disciplinary teams.
Demonstrated experience standing up, scaling, or significantly transforming a creative or content organization.
Hands-on experience integrating creative functions into agile operating models.
Understanding of methodologies such as Scrum, Kanban, Scaled Agile Framework (SAFe), or similar approaches.
Deep knowledge of content strategy, brand storytelling, digital content production, and multi-channel campaign development.
Experience using data, personalization, or artificial intelligence-assisted tools to enhance creative workflows is an asset.
Strong executive presence and ability to build trust, align stakeholders, and communicate a clear vision.
Bachelor’s degree in Marketing, Communications, Fine Arts, or a related field.
Master of Business Administration (MBA) is an asset.
Experience in financial services or another regulated industry is an asset.
Legally eligible to work at the specified location(s).
May be asked to complete an attribute-based assessment and other skills tests.

Skills

Analytical Thinking
Campaign Development
Communication
Customer Engagement
Leadership
Marketing Campaign Analysis
Marketing Planning
Operational Efficiency
People Management
Project Management

Location

Toronto

Work Type

Hybrid
Full-time

Experience Level

12-15+ years of progressive leadership experience
7-10+ years leading large, multi-disciplinary teams

Education Level

Bachelor's degree in Marketing, Communications, Fine Arts, or a related field
Master of Business Administration (MBA) is an asset

Benefits

Competitive salary
Incentive pay
Banking benefits
Benefits program
Defined benefit pension plan
Employee share purchase plan
Vacation offering
Wellbeing support
MomentMakers recognition program

About the Company

CIBC is building a relationship-oriented bank for the modern world.
At CIBC, team members are empowered at work, have what they need to make a meaningful impact, and are truly valued for who they are and what they contribute.
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
CIBC is committed to clarity in our hiring process.

Equal Opportunity

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
We seek applicants with a wide range of abilities and we provide an accessible candidate experience.
If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com.