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About the Role

The Director of Audience Development will define and lead the strategy to grow audiences and maximize revenue across NBCUniversal’s portfolio of wholly owned social and digital channels on YouTube, Facebook, Snapchat, and TikTok. This role is accountable for delivering annual revenue targets, ensuring the portfolio is optimized for monetization, platform performance, and audience scale.

Responsibilities

• Overarching responsibility for the programming of YouTube, Facebook, Snapchat and TikTok channels across the portfolio of conflict-driven daytime talk shows.
• Lead a team of Associate Content Producers to deliver on Ad-Supported Video on Demand (AVOD) team commercial goals, and lay a framework of management best practice for lead managers to follow.
• Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.
• Report insights to and create presentation decks for internal and external stakeholders.
• Collaborate with sales teams to assist in the pitching of direct ad-sales campaigns.
• Produce best practice and training guides for new starters.
• Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.
• Macro analysis of AVOD data, including YouTube analytics and other data sources.
• Ensure channels adhere to YouTube best practice, NBCU company policy and quality/brand requirements.
• Remain consistently up to date with YouTube and other platform developments, trends and training.

Requirements

• Bachelor’s degree or higher in digital marketing, marketing, media or other related fields.
• At least ten years’ YouTube channel management experience, together with YouTube certification.
• Strong leadership skills, with at least three years’ experience managing a team of three or more employees.
• Demonstrable passion for the online video space, particularly successful YouTube brands, channels and creators.
• Expertise in social media optimization tactics and growing online communities.
• In-depth knowledge of YouTube Content ID.
• Experience of working within YouTube content owners and Facebook business managers.
• Experience of managing internal and external stakeholders within a matrixed environment.
• Strong writing and presentation skills.
• Ability to process large data sets across a number of platforms, particularly YouTube analytics and Power BI.
• Proficiency with efficiency platforms such as Airtable, as well as the suite of Microsoft Office products.
• A strong knowledge of and familiarity with the world’s biggest social video platforms.
• External candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

Skills

• YouTube channel management
• YouTube certification
• Leadership
• Team management
• Social media optimization
• Online community growth
• YouTube Content ID
• YouTube content owners
• Facebook business managers
• Stakeholder management
• Writing
• Presentation
• Data analysis
• YouTube analytics
• Power BI
• Airtable
• Microsoft Office

Work Type

• Hybrid

Experience Level

• Director
• 10+ years YouTube channel management
• 3+ years team management

Education Level

• Bachelor's degree

Salary/Compensations

• $130,000 - $160,000

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other discounts and perks

About the Company

• NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming, and brought to life through global theme park destinations, consumer products, and experiences.
• We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock.
• We produce and distribute premier filmed entertainment and programming through powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the Universal Studio Group banner.
• We operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort and Universal Studios Hollywood.
• NBCUniversal is a subsidiary of Comcast Corporation.
• Our impact is rooted in improving the communities where our employees, customers, and audiences live and work.
• We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.
• We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Equal Opportunity

• NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
• If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].