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About the Role

The Marketing Specialist is a generalist role responsible for the day-to-day systems and program work that ensures GAINS marketing runs smoothly. This role involves administering marketing tools like HubSpot and Salesforce, and organizing logistics for marketing programs, including events and demand generation initiatives. It suits individuals comfortable managing multiple tasks and systems simultaneously.

Responsibilities

Provide day-to-day administration of HubSpot and Salesforce, including workflows, list segmentation, lead routing, and basic troubleshooting.
Support the execution of field marketing events, including venue and vendor coordination, event strategy, and follow-up.
Support third-party demand generation initiatives, including vendor coordination, lead delivery tracking, and basic performance reporting.
Compile marketing KPI reporting and dashboards covering campaign performance, event results, and pipeline contribution.
Document and refine marketing processes, such as event checklists and lead handling steps.
Act as a point of contact for marketing tools, assisting with onboarding, licensing, and contract management.
Collaborate with RevOps and Sales Operations to ensure data consistency between HubSpot and Salesforce.
Monitor data quality across marketing systems, identifying and cleaning duplicate or incomplete records.
Maintain campaign tracking basics like UTM parameters and form setups.
Track marketing spend across systems, events, and vendors.
Manage GAINS's social media channels, including scheduling, posting, and basic performance tracking.
Support the broader marketing team with operational and logistical tasks.

Requirements

3+ years of experience in a marketing operations, marketing coordinator, or similar generalist role.
Working familiarity with HubSpot or a comparable marketing automation platform.
Basic working knowledge of Salesforce or a comparable CRM.
Some experience coordinating event logistics.
Comfort juggling systems work, program coordination, and vendor communication.
Solid Excel or spreadsheet skills for reporting.
Strong organizational skills and follow-through on multiple concurrent tasks.
Good attention to detail, particularly around data entry and record accuracy.
Experience in a B2B SaaS or supply chain technology company (Nice to Have).
HubSpot certification (Marketing Hub or Revenue Operations) (Nice to Have).
Exposure to third-party demand generation or lead gen vendors (Nice to Have).
Experience supporting trade show or conference logistics (Nice to Have).

Skills

HubSpot administration
Salesforce administration
Event logistics coordination
Vendor coordination
Demand generation support
KPI reporting
Dashboard creation
Process documentation
Marketing tool administration
Data quality management
UTM parameter tracking
Social media management
Spreadsheet skills
Organizational skills
Attention to detail

Location

Atlanta, GA

Work Type

Hybrid
Full-Time

Experience Level

3+ years

Benefits

Health coverage
Generous PTO
Professional development

About the Company

GAINS is on a mission to make supply chains smarter, faster, and self-improving, powered by AI.
Their Decision Engineering & Orchestration (DEO) platform aligns strategy, planning, and execution across the supply chain.
They serve inventory-intensive industries, helping customers transition to AI-led operations.
GAINS is recognized by Gartner in the Magic Quadrant for Supply Chain Planning Solutions.
They were awarded the 2025 AI/ML-powered Supply Chain Planning Technology Innovation Leadership Award.
The company is experiencing aggressive growth and is on a fast trajectory.
GAINS has a mission to help global supply chains become safer, greener, and more resilient.
They offer a flexible work environment with a collaborative, inclusive team culture.
The company engages in social impact programs, volunteer opportunities, and is committed to sustainability.

Equal Opportunity

We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, veteran status or medical condition.
We encourage people from all backgrounds to apply.