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About the Role

Under the general direction of the Digital Communication Manager, this role performs senior, highly advanced multimedia content production to build the DSHS brand and increase public and stakeholder knowledge of public health issues. It establishes creative direction, production quality standards, and operating procedures for multimedia content. The position produces high-quality photography and video for agency communications and public relations, researches information to design multimedia materials, and writes, edits, and produces content for social and digital media distribution.

Responsibilities

• Executes video and photo production projects through planning and development of communication strategies, creative direction, and written content photography for internal and external audiences for projects such as communication campaigns, social media, and public health disaster response efforts.
• Takes high quality photos and/or videos of DSHS activities and/or selects stock photo imagery related to published communications.
• Meets biweekly with Comms, Media Relations, and Government Affairs to create strategic plans for production and distribution of multimedia content for both internal and external audiences, including lawmakers.
• Oversees large-scale multimedia projects and campaigns, coordinating with external vendors, stakeholders, and/or agencies and maintaining timeline and deadlines for all deliverables using Monday.com, Sharepoint, Basecamp, and additional software.
• Provides consultation services to DSHS regional and program partners regarding video or photography for public health communication efforts.
• Serves as a creative and strategic consultant on statewide marketing campaigns with external vendors.
• Edits photography and video using Adobe software, including audio components.
• Maintains and grows the DSHS audio-visual media libraries and catalogs on the Communications shared drive, social media and video sharing channels, and other platforms.
• Works with DSHS programs and internal staff on a weekly basis to coordinate messaging on video or photo initiatives related to health education, disaster response, and public health promotion.
• Performs research in preparation and planning of video and photography assignments.
• Coordinates identified opportunities with Digital Communication Manager and program leads on a quarterly basis to develop and execute communication plans.
• Meets with and/or coordinates with HHSC Communications on initiatives when requested or needed.
• Provides support for other Communication Unit functions and activities such as online, interactive, social and emerging media communications, marketing research, social marketing, and internal communications.
• Uploads all agency videos to social media, including YouTube and Vimeo, and works to ensure all public-facing videos have accurate captioning and adhere to federal and HHSC accessibility requirements.
• Coordinates with HHSC Language Services and other translation services to ensure all communications products are translated into the necessary languages.
• Coordinates with and supports the DSHS Media Relations, Government Affairs, and stakeholder relations units on press- and legislative-related inquiries as needed.
• Works in collaboration with DSHS Web Services and social media teams to ensure information is posted quickly and is accurate, relevant, and informative.
• Contributes to the development of internal communications departmental processes and standards through biweekly meetings.
• Actively participates and/or serves in a supporting role to meet the agency’s obligations for disaster response and/or recovery or continuity of operations activation.

Requirements

• A minimum of 5 years of experience in videography and multimedia communications.
• Experience delivering high-quality products in video planning, production, editing, and storytelling.
• Experience delivering high-quality products in photo planning, production, and editing.
• Experience delivering high-quality communication strategies and programs aimed at external and internal audiences.
• Experience researching, writing, editing, and producing video and photo content for wide variety of formats, including print, web, and social media.
• Possesses strategic thinking, excellent interpersonal skills, high emotional intelligence, and exceptional writing and content and video development skills.
• Ability to work effectively at all levels in an organization and influence others to move toward a common vision or goal.
• Ability to develop strategic plans and budgets, and to supervise the work of others.
• Ability to speak to community and professional groups to coordinate, improve, and stimulate interest in the program and to secure support for programs.
• Emotionally intelligent: Has the ability to perceive and understand emotions around change and how change can affect people in order to meet established goals.

Skills

• Multimedia design
• Photography
• Videography
• Audio
• Animation
• Multimedia content techniques
• Multimedia production methods and procedures
• Video and photography concepts and practices
• Computer and applicable software proficiency
• Branding and marketing principles
• Facilitation experience
• English grammar and usage
• Professional writing principles and standards
• Stakeholder, partner, and community relations
• Knowledge of all types of media and their material requirements for web dissemination
• Knowledge of libel, slander, privacy, and copyright laws
• Advanced skill in video and photo production, such as special effects or green-screen techniques
• Organizing, writing, communicating, and presenting visual information
• Strategic communication planning
• Written and oral communication
• Microsoft Office products proficiency
• Managing multiple and competing priorities and projects
• Identifying problems, evaluating alternatives, and implementing solutions
• Developing collaborative working relationships with diverse cross-functional groups
• Excellent analytic and decision-making abilities
• Accurately interpret and translate agency programs and research into public information
• Track numerous projects at different development stages from conceptualization to final product
• Establish and maintain effective working relationships with employees, other government officials and the public
• Effectively communicate with staff, vendors, and clients in senior-level meetings
• Conduct presentations to all levels of internal and external stakeholders
• Editing photography and video using Adobe software, including audio components

Location

• AUSTIN

Work Type

• Full time
• Up to 5% Travel

Experience Level

• Senior-level
• 5 years of experience

Education Level

• Graduation from an accredited four-year college or university with major coursework in multimedia design, digital media, communications, film production, graphic design, or a related field is generally preferred.
• Experience and education may be substituted for one another.

Salary/Compensations

• $7,108.33 Monthly

Benefits

• Insurance coverage and other benefits available through the Employee Retirement System of Texas (ERS)
• DSHS opportunities for early career pathways

About the Company

• DSHS is committed to hiring skilled and dedicated individuals who share a passion for public health to pursue our vision of A Healthy Texas.
• If you are looking to make an impact and tackle new challenges, we encourage you to consider a career with us.

Equal Opportunity

• In compliance with the Americans with Disabilities Act (ADA), DSHS will provide reasonable accommodation during the hiring process for individuals with a qualifying disability.
• All active-duty military, reservists, guardsmen, and veterans are encouraged to apply if qualified for this position.