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About the Role
We are seeking a Product Manager, Site Experience to lead the strategy, development, and optimization of our eCommerce site experience. You will work cross-functionally with design, engineering, analytics, and marketing teams to enhance usability, performance, and conversion rates. The ideal candidate is passionate about customer experience, data-driven decision-making, and driving measurable impact through site improvements.
Responsibilities
- Develop and execute the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
- Lead A/B testing and experimentation to enhance UX/UI and overall site performance.
- Manage roadmap for platform shopping tools related to site experience.
- Collaborate with UX designers and engineers to implement features that improve customer journey and usability.
- Analyze user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
- Ensure a seamless, mobile-first experience while optimizing performance across all devices.
- Partner with marketing and merchandising teams to support promotional initiatives and campaign execution on-site.
- Manage backlog and prioritize initiatives based on business impact and customer needs.
- Monitor and improve key site performance metrics, including bounce rates, session duration, and checkout completion rates.
Requirements
- 3-5+ years of experience in product management, preferably in eCommerce or digital experiences.
- Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, Hotjar or similar.
- Hands-on experience with A/B testing, site personalization, and conversion rate optimization.
- Familiarity with UX/UI best practices and front-end technologies (HTML, CSS, JavaScript is a plus).
- Excellent communication and collaboration skills, with experience working in cross-functional teams.
- Ability to balance strategic thinking with tactical execution to drive measurable results.
- Experience with Agile methodologies and product development lifecycle.
Skills
- Google Analytics
- Adobe Analytics
- Hotjar
- A/B testing
- Site personalization
- Conversion rate optimization
- UX/UI best practices
- HTML
- CSS
- JavaScript
- Agile methodologies
Location
- Denver, US
Work Type
- Hybrid
Experience Level
- 3-5+ years
Salary/Compensations
- $82,000 to $115,000
Benefits
- Competitive compensation and benefits
- Discounts on great gear
- Comprehensive benefit package
- Resources to support physical, emotional, social, and financial wellbeing
- Four weeks of Paid Parental Leave
- Flexible Fridays
- Tuition Reimbursement
About the Company
- Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®.
- Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.
- Helly Hansen is a leader in both technical sailing and performance ski apparel.
- Its ski uniforms are worn and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain guiding operations around the world.
- Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive.
- The company has a long legacy of delivering first-to-market innovations, including the first supple waterproof fabrics over 140 years ago.
- Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award winning and patented H2Flow™, temperature regulating system.
- Helly Hansen operates globally, with offices in over 19 countries and is owned by Canadian Tire Corporation (CTC).
Equal Opportunity
- We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members.
- Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.