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About the Role
This role is for a Specialist, Media Relations & Consumer Insights within the UK & Ireland Communications and Media Relations team. The position focuses on developing and executing long-term communications strategies and innovative storytelling tactics to enhance the image of Nike and Jordan Brand as leaders in sport and sport-style culture, fostering positive brand resonance with consumers and employees.
Responsibilities
- Develop and execute strategic communications plans for the UK & Ireland focusing on Nike Sportswear and Jordan Brand.
- Seek outside-world opportunities that take Nike into new spaces and to the edges of sport and sport culture.
- Build and strengthen authentic connections with key media and creators in the UK.
- Bring Nike’s key stories to life across multiple formats — online, social, print, broadcast and more — and push the boundaries of how Nike connects and communicates with the world.
- Stay abreast of emerging trends in fashion, design, film, art, media and technology.
- Create, lead and execute key communication initiatives, events and sport and athlete moments within the UK.
- Provide additional support to other sports including football, running and training when required.
Requirements
- Relevant work experience in PR/communications, preferably with a focus on sport, sportswear and style.
- Understanding of the intersection of sport and fashion, and broader culture within the UK, with a keen interest in sport/fitness and its communities.
- Sharp, distinct perspective on the future of youth culture with the ability to synthesise these insights and integrate them into plans.
- Experience executing and evaluating strategic communications plans that deliver narrative-led storytelling and consumer engagement.
- Proven ability to initiate and drive the ideation process, contributing to meaningful and innovative strategies, concepts, and partnerships.
- Ability to communicate ideas, concepts, and plans clearly, with the skills to influence across a complex matrix on a functional and regional basis.
- Solid project management skills, including strategic planning, creative ideation, execution, budgeting, and agency management.
- Relationships with youth, lifestyle and culture media, complemented by networks that stretch beyond media and into new platforms, creators and tastemakers representing UK culture on a global level.
- Think creatively and provide marketable solutions in conceiving, developing and producing tactics.
- Understanding of UK youth culture, sport culture and style.
- Experience executing communications strategies within the sportswear industry.
- Collaborative approach.
- Critical thinking skills.
- Ability to manage multiple and competing priorities.
- Strong strategic judgement.
- Ability to access and apply knowledge of consumer and media insights, trends, and intelligence related to sport style and sport culture.
- Culturally curious mindset.
- Proactive with experience identifying new opportunities and turning them into breakthrough communication engagement strategies and tactics.
- Agility and ability to embrace change by finding solutions.
- Ability to accomplish goals despite incomplete information and ambiguity.
- Thrive in a dynamic environment.
- Possess a growth mindset.
- Contribute positively to the team.
Skills
- Media Relations
- Consumer Insights
- Communications Strategy
- Project Management
- Strategic Planning
- Creative Ideation
- Budgeting
- Agency Management
- Storytelling
- Consumer Engagement
- Trend Analysis
- Influencing
- Collaboration
- Critical Thinking
- Agility
Location
- London
Work Type
- Full-time
Experience Level
- Specialist
About the Company
- Nike and Jordan Brand are leaders in sport and sport-style culture.