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About the Role

The Senior Manager, Brand Management is responsible for delivering high-quality brand execution for the German market, leading one of our iconic brands. This role focuses on local activation, adapting central plans, and executing brand initiatives across channels and consumer occasions within a fast-paced marketing team.

Responsibilities

• Assess local consumer opportunities using research, insight, and in-market performance data.
• Develop and execute activation plans across paid, owned, and earned channels.
• Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer-specific programs.
• Ensure all brand touchpoints are consistent with brand identity, positioning, and communication principles.
• Localize and activate global and OU assets, adapting materials for German needs while ensuring brand governance and compliance.
• Lead end-to-end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
• Partner with cross-functional teams to ensure full alignment and integration of brand plans within the local operating ecosystem.
• Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
• Provide clear briefs and direction to agencies (creative, digital, experiential) to ensure high-quality output.
• Collaborate with IMX and Media teams to drive effective amplification and integrated communications.
• Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
• Use insights to identify opportunities, refine ongoing activity, and guide future planning.
• Lead post-campaign and post-launch evaluations to build learning loops and strengthen future execution.
• Operate with autonomy, delivering complex workstreams and making executional decisions within established frameworks.
• Role model agility, creativity, discipline, and structured problem-solving in a resource-constrained environment.
• Provide informal coaching and direction to junior project contributors or cross-functional partners.
• Uphold operational excellence, attention to detail, and accountability across all brand activities.

Requirements

• Bachelor’s degree required.
• 6–8 years of experience in brand management or marketing activation (end-to-end project delivery).
• German language required.
• Strong understanding of consumer insights, brand development, and multi-channel activation.
• Ability to interpret data, research, and insights to inform execution choices.
• Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
• Excellent project management capabilities and ability to manage multiple workstreams simultaneously.
• Excellent communication, influencing, and stakeholder management skills.
• Experience working in fast-paced, matrixed environments with multiple stakeholders.
• Self-starter with entrepreneurial mindset and strong problem-solving abilities.
• Experience working across cross-functional and cross-geographical teams preferred.

Skills

• Brand Strategy
• Creative Strategies
• Data Insights
• Data Strategies
• Agile
• Audience Engagement
• Experimentation
• Influencer Marketing
• Market Segmentation
• Omnichannel Interactions
• Portfolio Strategies
• Revenue Growth Management
• Social Media
• Storytelling
• Sustainability
• System Economics
• User Experience (UX) Design
• AI Concepts
• Design
• Design Thinking
• Ideas Generator
• Negotiation

Location

• Germany
• BERLIN

Work Type

• Local role
• Very limited travel required

Experience Level

• Senior Manager

Education Level

• Bachelor’s degree

Benefits

• Opportunity to shape and execute meaningful brand experiences in a major market.
• Exposure to key stakeholders across the local business and bottler system.
• Ability to experiment, iterate, and deliver impact in a learning-driven, agile environment.
• Development opportunities across the European network through brand, IMX, and commercial collaboration.

About the Company

• We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
• We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
• We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
• We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
• Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.