Senior Vice President, Sports Marketing at Adelphi Group | NY, USA | Rezi

Senior Vice President, Sports Marketing at Adelphi Group

Senior Vice President, Sports Marketing

Adelphi Group · NY, USA

2 days ago

Senior Vice President, Sports Marketing

Adelphi Group · NY, USA

3 days ago
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About the Role

Momentum is seeking a Senior Vice President, Sports Marketing to lead and grow key client relationships through best-in-class sports partnerships and integrated experiential marketing programs. This role is pivotal in shaping partnership strategy, leading account leadership, and developing an ecosystem around sports fans' passion points. The SVP will be the senior day-to-day business lead, responsible for driving growth, ensuring operational excellence, and delivering impactful sponsorship and experiential programs.

Responsibilities

  • Serve as the senior business lead and trusted advisor for assigned account and clients
  • Responsible for growth and profitability, attaining annual revenue and contribution margin targets
  • Lead high-impact client presentations and confidently articulate strategic recommendations
  • Champion brands by leading partnership strategy development, demonstrating passion for the best creative product
  • Troubleshoot conflicts with senior clients and team members
  • Demonstrate working knowledge of Momentum’s core disciplines, with expertise in one or more, and proactively grow client business across the agency
  • Foster strong relationships across the senior client marketing team, ensuring teams function in alignment
  • Drive growth for the agency and team through compelling client and new business presentation capabilities
  • Contribute to new business efforts, potentially leading pitches and RFPs
  • Stay on the cutting edge of industry trends to cross-sell new agency services to clients
  • Guide the development of sponsorship, partnership, and experiential strategies aligned to client business objectives
  • Provide oversight across property evaluation, negotiation, asset management, and activation execution
  • Lead the creation of integrated channel plans spanning experiential, content, social, digital, influencer, media, and hospitality
  • Ensure programs are executed seamlessly from strategic development through in-market delivery and post-program analysis
  • Establish clear performance measurement frameworks and ROI methodologies
  • Lead cross-disciplinary and multi-agency teams to deliver fully integrated marketing programs
  • Partner closely with strategy, creative, production, media, and analytics leads for cohesive execution
  • Institute consistent processes that drive efficiency, clarity, and accountability across the team
  • Proactively troubleshoot challenges and remove barriers to success
  • Lead and develop Business Leadership team members
  • Foster an environment of partnership, accountability, and strategic thinking
  • Provide clear performance feedback, mentorship, and growth opportunities
  • Model and support agency values and collaborative culture

Requirements

  • Bachelor’s degree, preferred
  • 12+ years related experience in marketing
  • 10+ years agency experience preferred, heavily weighted toward partnership marketing and account management
  • An entrepreneurial attitude with proactive thinking
  • Ability to drive thoughtful dialog, own a room, and roll with the punches
  • Demonstrated experience leading large-scale sponsorships and experiential activations
  • Experience overseeing property negotiations and asset management within sports or entertainment partnerships
  • Proven ability to manage complex, integrated programs across multiple channels
  • Strong commercial acumen with experience managing revenue targets, budgets, and staffing plans
  • Exceptional client management skills with experience engaging senior marketing stakeholders
  • Strategic thinker who can connect business objectives to partnership and experiential solutions
  • Confident presenter with strong verbal and written communication skills
  • Demonstrated success leading multi-disciplinary teams and developing senior talent
  • Ability to perform in fast-paced environments and manage multiple priorities simultaneously
  • Keen ability to identify opportunities and resolve challenges
  • Experience managing/training/mentoring more junior team members
  • Experience building and managing budgets
  • Organized with the ability to multi-task, prioritize, and manage time efficiently between accounts and projects

Skills

  • Sports marketing
  • Partnership strategy
  • Account leadership
  • Experiential marketing
  • Sponsorships
  • Negotiation
  • Integrated campaign development
  • Client relationship management
  • Team leadership
  • Business acumen
  • Financial management
  • Communication skills
  • Presentation skills

Location

  • Remote
  • Hybrid

Work Type

  • Full-time
  • Hybrid

Experience Level

  • Senior
  • 12+ years marketing experience
  • 10+ years agency experience

Education Level

  • Bachelor's degree preferred

Salary/Compensations

  • $200,000 to $210,000

Benefits

  • Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

About the Company

  • Momentum is one of the fastest growing teams in Momentum’s history.
  • Omnicom is committed to hiring and developing exceptional talent.
  • We believe that celebrating what makes us different makes us better together.

Equal Opportunity

  • It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.