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About the Role

The Brand Marketing Manager will implement the Marketing & Communications strategy, integrating marketing efforts for assigned brands to expand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships, and create opportunities for revenue and growth.

Responsibilities

Create, develop, and execute marketing initiatives through a defined annual Marketing calendar for assigned brands, aligning with the overall brand Marketing & Communications strategy.
Create synergy between communication channels to effectively deliver brand messages to customers.
Implement in-store campaigns to support Operations and ensure smooth rollouts.
Build advertising and promotional plans to drive both offline and online traffic and sales.
Manage marketing budgets for assigned brands, ensuring optimal utilization within the overall Marketing budget.
Ensure all integrated marketing efforts comply with brand standards and Majid Al Futtaim communication strategy.
Develop a clear understanding of brand values, customer profiles, and behaviors to ensure relevant marketing communication and messaging.
Build strong relationships with internal marketing teams and external vendors for productive collaboration.

Requirements

Minimum 4-6 years of experience in a Marketing role.
Luxury Retail furniture experience.
Bachelor Degree in Marketing Management or equivalent.
Analytical skills to forecast and identify trends and challenges.
Knowledge of latest marketing technologies and methodologies.

Experience Level

4-6 years

Education Level

Bachelor Degree in Marketing Management or equivalent