About the Role
The Brand Marketing Manager will implement the Marketing & Communications strategy, integrating marketing efforts for assigned brands to expand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships, and create opportunities for revenue and growth.
Responsibilities
- Create, develop, and execute marketing initiatives through a defined annual Marketing calendar for assigned brands, aligning with the overall brand Marketing & Communications strategy.
- Create synergy between communication channels to effectively deliver brand messages to customers.
- Implement in-store campaigns to support Operations and ensure smooth rollouts.
- Build advertising and promotional plans to drive both offline and online traffic and sales.
- Manage marketing budgets for assigned brands, ensuring optimal utilization within the overall Marketing budget.
- Ensure all integrated marketing efforts comply with brand standards and Majid Al Futtaim communication strategy.
- Develop a clear understanding of brand values, customer profiles, and behaviors to ensure relevant marketing communication and messaging.
- Build strong relationships with internal marketing teams and external vendors for productive collaboration.
Requirements
- Minimum 4-6 years of experience in a Marketing role.
- Luxury Retail furniture experience.
- Bachelor Degree in Marketing Management or equivalent.
- Analytical skills to forecast and identify trends and challenges.
- Knowledge of latest marketing technologies and methodologies.
Experience Level
- 4-6 years
Education Level
- Bachelor Degree in Marketing Management or equivalent
