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About the Role
The Media Planning and Operations Manager will create, deliver, and optimize commercial campaigns for partnership or media-only clients. This role serves as the primary contact for sales and partnership activation teams, developing KPI-relevant media opportunities by leveraging expert knowledge of The Economist Impact’s digital portfolio and managing campaign setup, optimization, and delivery.
Responsibilities
- Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client.
- Complete RFP responses by submitting required information according to recommendations and evaluation criteria in a timely manner, including filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information, and creative specs.
- Ensure campaigns are correctly inputted and reserved within relevant delivery systems (Operative One, Google Ad Manager, DV360, Acast, Passendo) to prevent revenue loss due to oversold/undersold inventory.
- Coordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
- Monitor assigned campaigns for delivery and optimization, focusing on preventing revenue loss or slippage due to under-delivery.
- Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end-of-campaign reporting/feedback.
Requirements
- 3+ years of work experience within commercial digital media.
- A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social).
- Experience in building media plans and working knowledge of media concepts, terminology, and media math.
- Familiarity around KPIs, industry benchmarks, and how best to achieve success metrics.
- Experience working with multiple ad serving technologies to deliver, optimize, and reconcile digital campaigns.
- Demonstrated ability to prioritize and manage multiple time-sensitive requests.
- Effective time management and organizational skills, with strong attention to detail.
- Ability to work with and understand specific market nuances within international markets.
- Strong communication and interpersonal skills.
Skills
- Google Ad Manager
- G-suite tools
- Excel
- Operative One
- Passendo
- DV360
- Oracle Systems
- Permutive
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 3+ years
Salary/Compensations
- $75,500 - $88,500 base plus a performance related bonus
Benefits
- Highly competitive pension or 401(k) plan
- Private health insurance
- 24/7 access to counselling and wellbeing resources through Employee Assistance Program
- Work From Anywhere program (up to 25 days per year)
- Generous annual and parental leave
- Dedicated days off for volunteering
- Dedicated days off for moving home
- Free access to all The Economist content (online subscription, apps, podcasts)
About the Company
- Since 1843, The Economist Group has championed independence, excellence, and openness, helping people understand and tackle critical challenges. It is a global media and information-services company powered by digital innovation, analytical rigour, and evidence-based insight.
- Across its three businesses (The Economist, Economist Enterprise, and Economist Education), the company delivers trusted analysis and insights to individuals and organisations in over 170 countries.
- The company's culture values ideas, encourages ownership, and upholds high standards, investing in curious, thoughtful, and adaptable individuals.
- It fosters an environment where fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised, uniting colleagues across disciplines, geographies, and perspectives with a commitment to innovation, excellence, and meaningful impact.