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About the Role

The Trade Desk is seeking an accomplished General Manager, Business Development - Independent Agency- East to lead a significant portfolio of independent agency relationships and business development teams. This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio. By understanding the unique dynamics of independent agencies, this leader will help shape joint strategies that accelerate growth and deepen strategic partnerships. They will serve as a senior strategic partner to agency executives while translating broader GTM priorities into measurable business outcomes.

Responsibilities

Develop and execute an East Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities.
Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation.
Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities.
Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the East Region.
Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem.

Requirements

15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics.
Proven track record influencing agency leadership, leading teams and driving commercial growth.
Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers.
Experience leading business development teams through growth, organizational change and market evolution.
Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements.

Skills

Authentic and values driven leader
Collaborative leadership style
Develops talent
Builds trust
Creates alignment across diverse stakeholders
Forward-looking perspective
Anticipates industry shifts
Demonstrates grit and adaptability navigating complexity and change
Inclusive and empathic
Champions diversity of thought
Fosters an environment where all voices are heard and respected
Low ego, high impact

Location

East Region

Work Type

Full-time

Experience Level

15+ years of experience

Salary/Compensations

$147,200—$269,900 USD

Benefits

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
Around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices.
Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide.
The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale.
When you work here, your impact is worldwide.
We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.
If you’re driven to solve meaningful challenges, we’d love to meet you.
We’re changing the way global brands and their agencies advertise to audiences around the world.
At its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising.
That’s why we created an independent media buying platform designed for the open internet.
One that helps marketers reach more customers in more places, with more transparency and choice at every stage.
The Indy Agency team is the strategic bridge between TTD and the top independent media agencies in the world.
By owning relationships with agency leadership teams, this team ensures we are deeply aligned with the organizations that shape global media investment.
We partner with agency leadership to improve profitability, streamline planning and buying workflows and unlock new ways to deliver value across the open internet.
Through a deep understanding of agency economics, the Indy BD team influences product innovation, informs roadmap priorities and drives join strategies that make media more effective and efficient.

Equal Opportunity

The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions.
Any information you share will be handled confidentially and will not impact our hiring decisions.