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About the Role

Outdoorsy's car rental marketplace, Ride, is seeking a marketing-focused designer to build awareness and grow demand across its platforms. This role involves creating campaign creative, product marketing launches, lifecycle design, and short-form social content, with opportunities to shape the brand identity of Ride. The designer will report to the VP of Design and collaborate with Integrated Marketing and Product Design teams, working across Outdoorsy, Ride, and Roamly.

Responsibilities

Lead creative for the Ride launch, including campaigns, paid and organic social, landing pages, and motion graphics.
Extend Roamly's brand campaign into organic marketing channels.
Design full-funnel marketing assets across marketplaces, from product launch materials to email, push, and in-app creative.
Create short-form video and motion graphics for platforms like Instagram, TikTok, and YouTube.
Tailor creative content to specific brand audiences (guests, hosts) and utilize performance data to inform future creative decisions.
Develop and maintain a marketing design system in Figma/Claude Design that is applicable across all brands.
Build AI-assisted workflows using tools like Figma Weave and Claude, or generative pipelines, to expedite campaign variations and localization.

Requirements

8+ years of experience in marketing, communication, and product/brand design.
Demonstrated ability to express creativity across marketing and product surfaces.
Uncompromising ambition to create world-class work, with the creative taste and worldview to inspire innovative solutions.
Experience working in-house at a well-known consumer brand or at a top-tier brand/advertising agency, with a portfolio showcasing campaign work.
A marketing mindset and passionate commercial curiosity, considering audience insights and business priorities alongside aesthetics.
Hands-on approach from concept to final asset, with pride in owning the craft.
Understanding of the value of a 'great idea' and building creative strategies that resonate emotionally with guests.
Comfortable working independently in a fast-paced environment.
Strong organizational and communication skills for cross-functional team integration.
Confidence to challenge briefs and advocate for different approaches.
Proficiency in Figma as the primary design tool, along with fluency in other design tools, including motion graphics.
Experience using AI in design work (e.g., Figma Weave, Claude Design, generative pipelines) and enthusiasm for its creative potential.
Strong typography, art direction, and motion design skills.
Alertness to creativity in all dimensions and continuous absorption of inspiration.
Currently residing in Austin, TX, or San Francisco, CA, or willingness to relocate before the start date.

Skills

Marketing
Communication Design
Product Design
Brand Design
Campaign Creative
Paid Social
Organic Social
Landing Page Design
Motion Graphics
Video Editing
Lifecycle Design
Short-form Social Content
Brand Identity Development
Marketing Design System
Figma
Claude Design
AI-assisted Workflows
Generative AI
Typography
Art Direction
Motion Design

Location

Austin, TX
San Francisco, CA

Work Type

Full-time
In-office

Experience Level

Senior

Salary/Compensations

$125,000 - $145,000 DOE

Benefits

100% company-paid medical premiums for employees
401(k) match
Flexible PTO
Marketplace discounts
Catered lunches
Happy hours
Team-building events

About the Company

The Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly.
We build end-to-end solutions for the Operator Economy, including marketplaces, enterprise SaaS, and insurtech.
Our mission is to build the essential infrastructure for the mobility economy.
We enable millions to explore the world and help independent operators build generational wealth.
We are profitable and growing internationally.