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About the Role

PURPLE is seeking a seasoned Senior Account Manager for its Fashion division. This role involves day-to-day ownership of a portfolio of fashion brands, partnering with leadership to shape and deliver PR strategies that maximize brand exposure through creative product placement, profile features, and launches. The position requires a high degree of autonomy, strategic judgment, and a passion for brand-building, with essential client leadership skills and an established network of press and brand contacts.

Responsibilities

Own senior-level media relationships, driving strategic one-to-one appointments and meetings with top-tier press.
Lead the development and execution of media relations plans for clients, including outreach strategy, message development, event management, high-level pitching, spokesperson training, and securing local, regional, and national coverage.
Lead competitive media research and analysis to inform client strategy.
Lead the creation and presentation of communications plans for clients.
Identify and negotiate partnership and collaboration opportunities.
Own event strategy, logistics, and production for key client moments.
Oversee and quality-control weekly and monthly media reporting for clients.
Act as a primary day-to-day client contact, building rapport and credibility as a trusted strategic advisor.
Oversee the end-to-end management of product-related media requests, sample distribution, tracking, and follow-up.
Own client product inventory management and accountability.
Direct media monitoring across clients and competitors, identifying trends and opportunities.
Produce and oversee high-quality internal and external communications content.
Proactively pitch and secure high-impact story ideas to maximize editorial placement across brands.
Manage, mentor, and develop junior team members, overseeing day-to-day operations and supporting their growth.
Bring a clear command of owned and earned media strategy, and cultivate relationships with top-tier influencers.
Play an active role in new business efforts, including leading proposal development and participating in pitches.

Requirements

Substantial, proven senior-level experience in fashion PR (6+ years).
Strong commercial track record in a fast-paced agency environment.
Demonstrated people management and mentorship experience required.
Proven track record of designing and delivering PR strategies that create measurable business impact.
Discreet, polished, and highly articulate, with excellent communication and client-management skills.
Highly organized, methodical, and efficient, with strong judgment and initiative.
A strategic, proactive leader who shapes ideas and direction rather than simply executing them.
Creative and strategic thinker with strong business acumen.
Strong, established senior-level fashion press contacts required.
Extensive experience leading event management and production.
Excellent presentation skills and superb writing ability.
Skilled at identifying and capitalizing on communication opportunities across multiple media platforms.
Strong MS Word skills; strong working knowledge of PowerPoint and Excel.

Skills

Fashion PR
Media relations
Client management
Event management
Partnership negotiation
Media monitoring
Content creation
Influencer relations
New business development
MS Word
PowerPoint
Excel

Location

New York

Work Type

Full Time

Experience Level

Senior-level
6+ years

Salary/Compensations

$90,000 - $100,000 / year

About the Company

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
For over two decades, PURPLE has been the leader in culturally connected, results-driven brand communications.
The agency brings together cross-generational and diverse personal networks globally to connect people and brands, build strategy, and drive commercial success.
In-house talent pride themselves on international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are bespoke, non-traditional, and often provocative.
PURPLE offers connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
PURPLE doesn’t follow the cultural zeitgeist, we create it.