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About the Role

Lead strategies across planning and activation that deliver on client business objectives and push them into new territories. Work at the intersection of data, media, and creative to drive strategic and innovative solutions for a large-scale client, focusing on performance media for client acquisition, retention, and growth.

Responsibilities

• Serve as the key point of contact for clients, internal Hearts and Science teams, creative agencies, OMG center, and external media/data partners to drive integration, delivery, and best-in-class performance media activation.
• Develop, own, and expand relationships with internal and cross-agency partners, as well as key strategic partners (Google, Amazon, Meta, etc.) to drive excellence in performance and overall program management.
• Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise.
• Work closely with Strategy, Marketing Science, and Analytics to ideate on innovation and capability development in the performance media space.
• Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up-level media capabilities.
• Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners, and internal resources to increase customer acquisition and engagement.
• Understand the client’s marketing platform tools, capabilities, and data to advise on ways to better leverage them to drive ROI.
• Operate as a transformation agent for clients to improve their digital and performance media strategy and execution.
• Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas.
• Foster a culture of continual learning, ensuring direct team members feel strong leadership support, a respectful environment, and are challenged and on the edge of performance media practices.
• Ensure that direct team members are integrating well with cross-agency teams while upskilling them in Performance Media channels.
• Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem-solve regardless of title.
• Coach direct reports to deliver to the highest standards and provide additional management support where necessary.
• Challenge the status quo to identify potential for improvement in process, structure, and program.
• Act with clients in mind; establish and maintain effective client relationships gaining their trust and respect.
• Consider future trends to articulate the importance and evolution of performance media plans without sacrificing the bottom line.
• Be a team player, easily gain trust and support of peers.
• Encourage collaboration and quickly find common ground and solve problems for the good of all without bias.

Requirements

• 12+ years of media experience, preferably at an agency or consulting agency.
• Track record for successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brands.
• Demonstrated ability to develop and drive strategic media plans for large, complex organizations.
• Strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture.
• Track record of building and developing high-performing teams.
• Proven experience using data analytics to provide greater customer insight, drive innovation, and improve efficiency and productivity.
• Demonstrated the necessary functional and technical knowledge and skills to deliver in this role.
• Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Magnetic for clients with the capability to lead them through transformation.
• Creative problem solver with an entrepreneurial spirit.
• Strong media advertising and marketing technology understanding.

Skills

• Performance Media Activation
• Program Management
• Data Analytics
• Digital Customer Growth
• Revenue Growth
• Paid Media Platforms
• Strategic Media Planning
• Team Leadership
• Talent Development
• Capability Building
• Project Management
• Interpersonal Skills
• Client Relationship Management
• Media Advertising Technology
• Marketing Technology
• Machine Learning
• Voice Technology

Location

• New York

Work Type

• Hybrid

Experience Level

• 12+ years of media experience

Salary/Compensations

• $150,000.00-$275,000.00

About the Company

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us—we look forward to getting to know you.
• We will process your personal data in accordance with our Recruitment Privacy Notice.

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.