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About the Role

This role sits at the centre of Krak, a money app that empowers people to earn, send, and spend instantaneously. You will be the standard-setter and creative spark behind the brand, marketing assets, and campaigns that define Krak's look and feel, pushing the craft and consistency of every piece higher.

Responsibilities

• Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
• Ensure Krak's brand consistency across the website, product launches, product marketing, lifecycle communications, paid acquisition, organic social, app store assets, and events.
• Apply 3D proficiency to model our card product and other key visuals as part of the brand's look.
• Build motion systems and animations to give Krak's brand a sense of movement and life.
• Utilize AI tools for rapid concepting and production, and partner with video or advanced animation creators when needed.
• Develop and grow Krak's illustration style, producing original work and building a reusable library.
• Build scalable design systems, including Figma component libraries, marketing templates, and localization-ready layouts.
• Create variable and auto-generated asset systems, plus modular campaign kits, for more frequent and efficient launches across markets.
• Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale.
• Stay hands-on with AI-assisted production pipelines as a core part of brand creation.

Requirements

• 5+ years of Brand Design experience, with time spent in a fast-paced fintech environment or in world-class design agencies working on fintech products.
• Demonstrable ability to work across a variety of teams on a multitude of projects in a high-performance environment.
• An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking, and provocative creativity.
• Excellence in typography, color, layout, and composition.
• Natural storyteller with a demonstrated ability to showcase work, rationalize decisions, and communicate concepts.
• Ability to work independently, drive multiple projects at a time, and iterate quickly.
• Desire to thrive within a fast-paced, emerging industry with a variety of design challenges.
• Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
• Consider qualified applicants with criminal histories for employment, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Skills

• 3D proficiency
• Motion systems and animations
• AI tools for concepting and production
• Illustration
• Figma component libraries
• Marketing templates
• Localization-ready layouts
• Variable and auto-generated asset systems
• Modular campaign kits
• Creative automation workflows
• Programmatic copy and image swaps
• Multi-format exports
• Typography
• Color
• Layout
• Composition

Location

• Remote

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
• Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.
• We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

Equal Opportunity

• As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.