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About the Role

Lead day-to-day public and media relations activities for IGM Financial, including IG Wealth Management and Mackenzie Investments. This role is responsible for developing and executing integrated external communications strategies to enhance brand reputation, support business priorities, and elevate the organizations’ voice across the wealth and asset management industries in Canada.

Responsibilities

• Lead proactive and reactive media relations, including pitching, managing inquiries, and building and maintaining strong relationships with journalists, editors and industry influencers.
• Identify and advance media opportunities to enhance brand visibility and thought leadership; support issues and crisis communications.
• Monitor and assess emerging public policy, regulatory and industry issues, providing communications counsel and strategic support to help inform stakeholder engagement and reputation management.
• Support the development and evolution of IGM’s narrative, ensuring alignment between business strategy, purpose, reputation priorities and stakeholder communications across key audiences.
• Develop and execute integrated communications plans aligned with business priorities.
• Translate business strategies into compelling narratives and ensure consistent messaging across channels.
• Collaborate with marketing, business leads, legal, and agency partners to deliver aligned communications.
• Drive the development and consistent application of the IGM brand and narrative across external communications, ensuring stakeholder messaging reflects business strategy, purpose and reputation priorities.
• Create high-quality communications materials, including press releases, key messages, Q&As, byline articles, social media content, and executive briefings.
• Craft clear, engaging, audience-specific content that supports brand positioning.
• Provide communications counsel and prepare senior leaders for media, speaking engagements, and external visibility.
• Partner with senior leaders and other cross-functional teams (particularly Legal, Corporate Secretary, Finance and Investor Relations) to develop integrated messaging and storytelling that strengthens understanding of the IGM’s strategy, performance and impact.
• Monitor, analyze, and report on media coverage and communications performance; refine strategies using insights.
• Track industry trends and emerging issues to inform proactive planning and support reputation management.
• Manage competing priorities in a fast-paced environment while ensuring compliance with regulatory requirements.
• Drive the effective use of AI-enabled communications tools and best practices to improve content development, workflow efficiency, media intelligence, and overall communications effectiveness.

Requirements

• 6–8+ years of experience in corporate communications, public affairs, or media relations, ideally within financial services, asset management, or another regulated industry.
• Proven experience leading proactive and reactive media relations, with a strong network of journalist and media contacts in Canada.
• Exceptional writing and editing skills, with the ability to translate complex business and financial concepts into clear, compelling content for diverse audiences.
• Demonstrated experience developing and executing integrated communications strategies that deliver measurable results.
• Experience supporting senior executives, including preparing briefing materials, media training, and providing strategic communications counsel.
• Strong stakeholder management skills, with the ability to collaborate effectively across marketing, business teams, legal, compliance, and external partners.
• Experience in public affairs, government relations, regulatory communications, or stakeholder engagement is considered a strong asset, particularly within financial services or other regulated industries.
• Experience managing agency partners, including providing strategic direction and overseeing execution.
• Sound judgment and experience in issues and crisis communications, with the ability to operate calmly under pressure.
• Proficiency in monitoring and analyzing media coverage and using insights to inform strategy and reporting.
• Strong proficiency with AI and digital tools (e.g., generative AI for content development, media monitoring, and insights generation), with the ability to apply these technologies to enhance efficiency, creativity, and data-driven communications.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Bilingual in English and French considered an asset.

Skills

• Media relations
• Public relations
• External communications
• Strategic communications
• Issues and crisis communications
• Storytelling
• Content development
• Executive support
• Stakeholder management
• AI-enabled communications tools
• Digital tools
• Generative AI
• Media monitoring
• Insights generation
• Project management

Location

• Toronto

Work Type

• Hybrid

Experience Level

• Manager

Education Level

• Undergraduate degree in Communications, Public Relations, Journalism, or a related field (or equivalent experience)

Salary/Compensations

• $90,000 - $105,000

Benefits

• Inclusive culture and diversity
• Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background)
• Diverse workplace committed to doing business inclusively
• Accessible employer committed to providing barrier-free recruitment experience
• Accommodation available during the recruitment process

About the Company

• IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025.
• It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.
• Mackenzie Investments, founded in 1967, is a key part of IGM's business model, serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.
• Mackenzie Investments is recognized as one of Canada’s Top 100 Employers for the fourth consecutive year and one of Canada’s Best Diversity Employers.
• The company's vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.
• Offers continuous learning and skill development in a supportive environment.
• Values: Be better; Be accountable; Be a team.

Equal Opportunity

• IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.
• Mackenzie Investments is an accessible employer committed to providing barrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.