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About the Role

As the Retail Channel Marketing Manager for the UK, you will lead the strategic development and execution of retail marketing initiatives across the Levi’s Retail and Outlet network. You will be accountable for strengthening brand equity, driving customer traffic into stores, and maximising conversion through innovative, commercially-led retail strategies. This is a hands-on, individual contributor role for someone who enjoys owning work end-to-end and working closely with cross-functional partners.

Responsibilities

Own the strategic leadership of UK Retail Channel Marketing across Mainline and Outlet, setting seasonal priorities aligned to Global/European marketing direction and UK retail objectives.
Define and deliver high-impact retail activation strategies that elevate brand relevance and drive measurable outcomes across footfall, conversion and sales growth.
Act as the strategic authority for in-store marketing, translating cultural insight, consumer behaviour and competitor activity into scalable, commercially effective retail programmes.
Lead cross-functional collaboration across Brand Experience, Retail Leadership, Store Operations, Merchandising, Paid Media, Organic Social, Loyalty and PR, ensuring clear ownership and integrated execution.
Set and communicate a clear UK retail channel vision and operating model each season, ensuring strategies are simple to execute, consistently delivered in store and adaptable to local market dynamics.
Drive a performance-led marketing approach, establishing KPIs and measurement frameworks to evaluate ROI, optimise investment in-season and inform future planning.
Manage the UK retail marketing A&P budget with strong financial discipline and focus on high-return initiatives.
Act as a thought partner to European and local teams, influencing upstream strategy with UK-specific insight, best practice and learnings from execution.

Requirements

6+ years’ experience in retail, channel or activation-led marketing, ideally within apparel, lifestyle, consumer goods, FMCG or other high-volume consumer brands.
Proven experience delivering physical retail activations that drive traffic, conversion and sales.
A strong understanding of the UK retail landscape, with the ability to “read” the market and stay culturally connected to consumers.
A creative approach with a commercial mindset, focused on delivering activations that convert interest into shoppers.
Strong strategic, analytical, influencing and stakeholder-management skills.
Confidence working end-to-end, from strategy through execution, including managing agencies and external partners where needed.
An interest in mainstream and premium fashion, music and consumer culture.
Experience working with complex retail environments (e.g. outlets, partner-run locations, or multi-market set-ups).
Travel: Approx. 20%

Skills

Retail marketing
Channel marketing
Activation marketing
Brand equity
Customer traffic driving
Conversion optimisation
Retail strategy
In-store marketing
Cultural insight
Consumer behaviour analysis
Competitor analysis
Cross-functional collaboration
Performance marketing
KPI establishment
Measurement frameworks
ROI evaluation
Budget management
Financial discipline
Stakeholder management
Agency management
External partner management

Location

London, United Kingdom

Work Type

Hybrid
Full time

Experience Level

6+ years

Salary/Compensations

£45,500 - £60,700 per year

Benefits

Base pay
Paid leave
Product discounts

About the Company

At Levi Strauss & Co., you can be yourself – and be part of something bigger.
We’re a company of people who like to forge our own path and leave the world better than we found it.
Who believe that what makes us different makes us stronger.
So add your voice. Make an impact. Find your fit – and your future.

Equal Opportunity

LS&Co. is an affirmative action and equal employment opportunity employer.
We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.