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About the Role

Momentum is seeking a Market Research Analyst to transform syndicated, secondary, and primary research into actionable insights. This role involves trend spotting, creating consumer profiles, and working on diverse brands and new business opportunities.

Responsibilities

• Provide research, business intelligence, and analysis for existing and new business.
• Create consumer profiles from Syndicated Research to build target personas.
• Gather and manage secondary information.
• Derive insights from primary and secondary research to drive strategy across various competencies.
• Develop, write, and present strategic recommendations addressing specific research questions.
• Design, manage, and report on primary research, including qualitative and quantitative projects.
• Program survey research and analyze survey results data.
• Monitor and report relevant trend and competitive information, mining insights on a scheduled basis.
• Author reports containing actionable recommendations.
• Organize and maintain research information.
• Support Momentum’s values.
• Perform other duties as assigned.

Requirements

• B.A. or B.S. degree preferred; Major in marketing or communications is a plus.
• Marketing with media research experience and a solid understanding of the industry strongly preferred.
• Experience in survey design and data analysis and understanding of statistical techniques.
• Proven ability to interpret syndicated data, express implications of analysis, and develop key takeaways.
• General knowledge of primary research, including qualitative and quantitative projects.
• Exceptional written, oral, and presentation communication abilities.
• Proficiency in Microsoft Office.
• Strong project management, organizational, and strategic thinking skills.
• Proactive, a hand raiser, and curious.
• Detail-oriented and articulate with strong communications skills.
• Comfortable and efficient working in a fast-paced environment.
• Highly motivated and capable of working independently while also being a team player.

Skills

• Trend spotting
• Data analysis
• Consumer profiling
• Persona development
• Insight curation
• Strategic recommendation development
• Survey design
• Survey programming
• Qualitative research
• Quantitative research
• Statistical analysis
• Trend monitoring
• Competitive analysis
• Report writing
• Project management
• Organizational skills
• Strategic thinking
• Microsoft Office proficiency
• Syndicated research tools (IMS/Clear Decisions/Choices, Simmons, MRI, Mintel, GWI)
• Research resources (Euromonitor, eMarketer)

Location

• Onsite (minimum 3 days a week)

Work Type

• Hybrid

Experience Level

• Mid-level

Education Level

• Bachelor's Degree

Salary/Compensations

• $66,300

About the Company

• Momentum is an agency within Omnicom.
• Omnicom is committed to hiring and developing exceptional talent and building inclusive teams.
• Omnicom believes that celebrating differences makes teams better.

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.