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About the Role

Bellwood is seeking a hands-on Marketing Manager to own and execute marketing programs, including content creation, channel management, paid advertising, and website optimization, to generate qualified pipeline and directly support revenue generation.

Responsibilities

• Produce, edit, and publish blog and pillar content against the SEO cluster strategy.
• Manage the publishing calendar, prioritizing and shipping high-leverage content.
• Write in Bellwood's brand voice (caring, committed, curious).
• Create supporting graphics for content distribution using tools like Canva or Adobe Express.
• Own technical and on-page SEO, including title tags, meta descriptions, and internal linking.
• Make site changes in WordPress, including landing pages, copy updates, and design edits.
• Build and optimize key conversion pages.
• Manage business listings and local/GEO presence to improve discoverability.
• Monitor organic performance and optimize pages for search and conversion.
• Run paid programs across Google, LinkedIn, Meta, and other channels within budget.
• Build, launch, and optimize campaigns targeted to ideal customer profiles.
• Track and report cost-per-click and cost-per-qualified-lead by channel.
• Partner with the Head of Revenue on quarterly budget recalibration.
• Maintain marketing performance reporting.
• Report results in revenue terms, focusing on qualified leads generated and pipeline influenced.
• Proactively surface what is working and what is not.
• Ensure marketing activity is connected to the CRM and marketing automation platform (HubSpot).
• Support conference and event presence, including logistics, follow-up, and lead capture.
• Execute brand-awareness efforts across local events and LinkedIn.
• Maintain a consistent, professional, and on-message external presence for Bellwood.

Requirements

• 4–7 years in B2B marketing execution, ideally in a technology/software-services environment.
• Performance-marketing orientation with a focus on leads, pipeline, and revenue generated.
• Full-stack generalist with hands-on experience in content, SEO, paid media, and web execution.
• Hands-on SEO competence, either executing directly or knowingly directing SEO efforts.
• Ownership mentality, committed to achieving outcomes.
• Proactive communication regarding status, results, and roadblocks.
• Analytical rigor with comfort in metrics, dashboards, and attribution for data-driven decision making.
• Execution discipline, prioritizing work, shipping consistently, and managing multiple workstreams.
• Brand sensibility, producing and editing content that aligns with Bellwood's voice and target buyer.
• Working knowledge of Google Ads, Google Analytics, Google Tag Manager, HubSpot, and WordPress.
• Ability to independently manage marketing operations technologies.
• Comfortable making and managing site changes in WordPress.

Skills

• Content Creation
• Content Editing
• Publishing
• SEO Strategy
• Brand Voice
• Graphic Design
• Canva
• Adobe Express
• Technical SEO
• On-Page SEO
• WordPress
• Landing Page Optimization
• Conversion Rate Optimization
• Local SEO
• Paid Media Management
• Google Ads
• LinkedIn Ads
• Meta Ads
• Demand Generation
• Marketing Analytics
• Reporting
• CRM Management
• Marketing Automation
• HubSpot
• Event Support
• Brand Awareness

Location

• Remote

Work Type

• Full-time

Experience Level

• 4-7 years

Salary/Compensations

• $85,000 to $110,000
• Performance bonus of 10–15%
• Total estimated on-target earnings (OTE) between $95,000 and $125,000

Benefits

• Subsidized Medical, Dental, and Vision Insurance
• Open PTO
• Short/Long Term Disability
• 401k
• Profit Sharing
• Referral Bonuses
• Company Retreats

About the Company

• Bellwood builds custom software for businesses too complex for off-the-shelf tools.
• Mission: To be the most trusted partner to build and scale software products.
• Serves mid-market firms that have outgrown current tools and enterprise firms needing skilled engineering partners for critical systems.
• 30-person US/Canada based team with roots in Atlanta.
• Recognized with Inc. 5000 and Clutch 100 honors.
• Scaling to 70+ FTE over the next 24 months.
• Marketing is central to building the inbound engine that fuels growth.