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About the Role

Billboard is seeking a creative and music-passionate Associate Producer, Branded Content to join the Brand Studio team. This role will develop and execute premium branded content across various platforms, contributing to campaigns from concept to execution and building expertise in creative development, production, social storytelling, and project management. The ideal candidate is a proactive storyteller with experience in fast-paced media environments, eager to grow and bring fresh ideas rooted in music, culture, and digital trends.

Responsibilities

Collaborate with Sales and Strategy teams on pre-sale creative development, including brainstorms, pitch ideation, proposal development, talent recommendations, sponsorship concepts, production planning, and budget development for integrated branded content programs valued at $2MM+
Contribute to the development and execution of custom branded content campaigns across video, editorial, social, experiential, and talent-driven partnerships, owning select projects from development through delivery and managing timelines, deliverables, and cross-functional coordination
Collaborate on the development of creative treatments, video concepts, interview frameworks, branded editorial content, articles, social-first campaigns, social copy, event activations, and other storytelling assets
Support the Brand Studio's social slate by contributing to social-first creative strategies, content calendars, copywriting, publishing, campaign workflows, and rollout plans
Coordinate talent partnerships from recommendation through campaign completion, including bookings, negotiations, contracts, creative participation, production logistics, payment processing, and fulfillment of partnership deliverables and social obligations
Partner cross-functionally with Brand Partnerships, Editorial, Video, Social, Production, Events, Project Management, Account Management, Legal, and Finance teams, as well as external production companies and creative partners
Collaborate with Project Management, Account Management, and Sales teams on post-campaign execution, including recap decks, performance reporting, asset organization, and final program delivery
Support Brand Studio operations as needed, including project tracking, financial coordination, internal materials, documentation, reporting, and workflow management
Contribute to the growth of Brand Studio’s external creative network by identifying and supporting relationships with writers, producers, directors, editors, photographers, content creators, and other freelance partners
Manage digital production and publishing workflows across WordPress, JW Player, Brightcove, and social platforms

Requirements

At least 1-3 years of writing and producing experience at a major publication, brand, or network
Strong background in digital, video, branded content, and events
Excellent written, verbal, organizational, and problem-solving skills
Proficiency in content publishing platforms like WordPress and JW Player
Light video editing and proficiency with tools like Premier and CapCut
Comfortable leveraging AI tools and emerging technologies to improve creative development and production efficiency
Spanish language proficiency is a plus
Working network of freelance writers, producers, editors, directors, and photographers
In-depth knowledge and passion for music and pop culture
Ability to travel up to 20% of the time
Familiarity with Keynote, Adobe Creative Suite, JIRA, and Salesforce is a plus

Skills

Content Development
Content Execution
Video Production
Editorial Content Creation
Social Media Content Strategy
Experiential Marketing
Talent Partnerships
Project Management
Creative Development
Production
Social Storytelling
Budget Development
Creative Treatments
Video Concepts
Interview Frameworks
Social Copywriting
Event Activations
Content Calendars
Publishing
Campaign Workflows
Rollout Plans
Talent Coordination
Negotiations
Contracts
Creative Participation
Production Logistics
Payment Processing
Fulfillment
Cross-functional Collaboration
Post-campaign Execution
Recap Decks
Performance Reporting
Asset Organization
Program Delivery
Brand Studio Operations Support
Project Tracking
Financial Coordination
Internal Materials Management
Documentation
Reporting
Workflow Management
External Creative Network Development
Digital Production
Publishing Workflows
WordPress
JW Player
Brightcove
Social Platforms
Content Publishing Platforms
Video Editing
Premier
CapCut
AI Tools
Emerging Technologies
Music Knowledge
Pop Culture Knowledge
Keynote
Adobe Creative Suite
JIRA
Salesforce

Location

Onsite (4 days a week)
Remote (1 day a week)

Work Type

Hybrid

Experience Level

1-3 years

Salary/Compensations

$67k

Benefits

PMC-Paid Healthcare (no employee paycheck contributions for medical, dental, and vision for you and your family)
Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
Employee Assistance Program
Life Insurance
Short & Long Term Disability
Paid Parental Leave
401(k) Retirement Plan with Employer match
Company discounts and perks (Pet Insurance, Home & Auto Insurance, Mortgage discounts, wellness, lifestyle, and financial essentials)
Flexible Vacation Policy

About the Company

Billboard is the world's most influential music publication, providing breaking news, charts, reviews, and insights that define the music industry. For over 130 years, Billboard has been the definitive source for music industry professionals, artists, and fans worldwide. As part of Penske Media Corporation's portfolio, Billboard combines its rich editorial heritage with cutting-edge digital innovation, reaching millions of readers across multiple platforms. Billboard's iconic charts, including the Billboard Hot 100, remain the global standard for measuring commercial music success, while its editorial content shapes conversations about music culture, business, and artistry.
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized as one of the Top 100 Private Companies in the United States and North America.
PMC's portfolio includes Iconic Media Brands (PMX) such as Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
PMC's Live Events & Experiences include The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
PMC's Data & Analytics division includes Luminate, the premier music and entertainment data and analytics company.
PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.

Equal Opportunity

At PMC, we believe working in a highly collaborative, office-first environment that fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.