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About the Role

The Data Activation Specialist will utilize digital platforms and transform data sets into actionable insights for targeting and optimization. This role involves connecting or extracting data, tracking, measuring, analyzing, and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager, with opportunities to learn and grow in data strategy, activation, and analysis.

Responsibilities

Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking.
Learn to set up automated processes for data extraction via API, SFTP, SQL, etc.
Extract, transform, and load data for ingestion into business intelligence platforms.
Learn to build dashboards in business intelligence platforms.
Build and deploy semi-automated Excel and PowerPoint digital reporting solutions for campaign performance tracking.
Provide Planning and Buying teams with analysis, insights, and data-informed recommendations from reporting.
Work across key business intelligence platforms for digital media, mainly Datorama.
Translate strategy into implementation tactics, including data mapping and enhancement.
Create segments relevant to objectives that can be pushed to relevant destinations for activation.
Translate objectives into digital media measurement plans.
Analyze and report on campaign performance through standardized ad-server attribution models.
Learn to build simplistic algorithmic attribution models and implement them.
Work alongside data scientists to deploy more complex algorithmic attribution models.
Make data-informed recommendations for optimizing digital media and content.
Work on key attribution platforms such as Google’s Data-Driven Attribution model with DoubleClick, and proprietary Publicis Media platforms.

Requirements

Technically competent and capable of working with and learning new digital and tech platforms.
Strong numerical and analytical skills.
Demonstrated ability to convert data analysis into meaningful action for brands.
Effective written and verbal communication skills.
Ability to cope under pressure and deliver to tight deadlines autonomously.

Skills

Digital Media
Data Science
Ad servers
Web analytics platforms
DoubleClick
Adobe Media Optimizer
Sizmek
Google Analytics
Adobe Omniture
Datorama
API
SFTP
SQL
Business intelligence platforms
Excel
PowerPoint
Google’s Data-Driven Attribution model

Location

Windsor
Toronto
Montreal

Work Type

Remote
Hybrid
Onsite

Experience Level

3-4 years’ experience in Digital Media in Planning/Buying
1 – 2 years Data Science experience

Salary/Compensations

$45 - 50k per year

Benefits

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
Extended long weekends throughout the year with an additional day off each long weekend
Wellness & Tech benefits
Birthday leave
Extensive Learning & Development opportunities
Professional Development Allowance
Local and Global Mobility within the Publicis Groupe network

About the Company

Starcom is a global communications planning and media leader with a history of over 80 years.
Grounded in the principle that people are at the center of all they do, Starcom harnesses data and technology to move people and business forward.
With over 7,000 employees in 100+ offices globally, Starcom partners with leading marketers and brands.
In Canada, Starcom is part of Publicis Media within Publicis Groupe.
Recognized as a Great Places to Work certified three years in a row.
Ranked in LinkedIn’s Top 25 Great Places to Work (only communications company).
Named 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.

Equal Opportunity

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness.
We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.