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About the Role

Lincoln Center for the Performing Arts (LCPA) is seeking a strategic and creative Director, Storytelling & Narrative Strategy to help shape and express the voice of one of the world’s leading cultural institutions. This role will lead the development of Lincoln Center’s brand narrative, messaging frameworks, and storytelling strategies across marketing, fundraising, digital, programmatic, and institutional communications. The Director will play a central role in articulating the modern Lincoln Center experience—connecting artistic excellence, civic impact, accessibility, education, and cultural leadership into a cohesive and compelling narrative.

Responsibilities

Lead the development and evolution of Lincoln Center’s institutional narrative, brand voice, messaging architecture, and storytelling frameworks.
Partner with the SVP, Brand Marketing to establish and activate a unified brand platform that strengthens awareness, affinity, and understanding of Lincoln Center’s role as a cultural and civic leader.
Develop narrative strategies that support major organizational priorities across artistic programming, audience development, philanthropy, education, campus initiatives, partnerships, and thought leadership.
Create messaging frameworks that align storytelling across departments while maintaining consistency and clarity of voice.
Identify, develop, and elevate stories that demonstrate Lincoln Center’s impact on artists, audiences, communities, New York City, and the cultural sector.
Serve as a strategic partner on executive communications, presentations, speeches, donor materials, board communications, and institutional storytelling initiatives.
Lead the development of integrated storytelling strategies across audience, donor, member, and stakeholder communications.
Oversee editorial planning and narrative development for major festivals, performances, campaigns, initiatives, and institutional moments.
Ensure consistency of voice, tone, style, and editorial standards across all written communications.
Establish and maintain messaging, editorial, and style guidelines that support a cohesive Lincoln Center experience.
Guide the development of audience-facing storytelling across websites, publications, playbills, marketing campaigns, fundraising materials, and digital channels.
Partner with Marketing, Communications, Programming, Advancement, and Education teams to create compelling and coordinated content strategies.
Collaborate with creative, marketing, and digital teams to translate narrative strategy into campaigns, experiences, and audience journeys.
Support the development of major institutional campaigns, brand initiatives, and audience engagement efforts through compelling storytelling and messaging.
Shape editorial approaches that support audience growth, donor engagement, membership, and community participation.
Help identify new opportunities to amplify Lincoln Center’s cultural influence through emerging platforms, partnerships, and storytelling formats.
Contribute to the development of thought leadership content and cultural conversations that reinforce Lincoln Center’s position as a leading arts institution.
Lead, mentor, and develop a team of editorial and content professionals, fostering a culture of creativity, excellence, and collaboration.
Manage editorial workflows, prioritization, and resource allocation across multiple projects and stakeholders.
Oversee freelance writers, editors, and creative contributors as needed.
Build strong relationships across Marketing, Communications, Advancement, Programming, Digital Experience, Education, Guest Experience, and Executive Leadership.
Establish effective processes that balance long-term strategic initiatives with day-to-day content production needs.

Requirements

15+ years of experience in brand storytelling, editorial leadership, content strategy, journalism, publishing, communications, marketing, or related fields.
Exceptional writing, editing, and storytelling abilities, with demonstrated experience developing brand voice, messaging systems, and narrative frameworks.
Experience leading teams and managing editorial, creative, or content functions.
Demonstrated ability to translate complex ideas into compelling narratives for a variety of audiences and channels.
Experience collaborating across marketing, communications, fundraising, digital, and executive stakeholder groups.
Strong editorial judgment, strategic thinking, and project management skills, including the ability to identify potential issues and escalate them to the appropriate partners before publication.
Experience developing executive messaging, speeches, presentations, thought leadership, or institutional communications is preferred.
Experience within arts and culture, media, journalism, publishing, luxury, consumer brands, mission-driven organizations, or nonprofit institutions is preferred.
Passion for the performing arts and a belief in the power of culture to strengthen communities.
Bachelor’s degree in Communications, Journalism, English, Marketing, Performing Arts, or a related field, or equivalent professional experience.

Skills

Brand Storytelling
Editorial Leadership
Content Strategy
Journalism
Publishing
Communications
Marketing
Brand Voice Development
Messaging Systems
Narrative Frameworks
Executive Messaging
Speechwriting
Presentation Development
Thought Leadership
Institutional Communications
Project Management
Strategic Thinking

Location

New York, NY

Work Type

Part-Time

Experience Level

Senior

Education Level

Bachelor's degree in Communications, Journalism, English, Marketing, Performing Arts, or related field, or equivalent professional experience.

About the Company

At Lincoln Center, we believe the arts are essential to a vibrant, open, and inclusive society. As home to 11 pre-eminent arts organizations, Lincoln Center is one of the world’s foremost destinations for performing arts, and a leader in arts presentation, education and civic engagement. Our multidisciplinary, open access campus invites exploration and imagination across audiences and communities. Building on our commitment to innovation, accessibility, and artistic excellence, we are reimagining how we connect with audiences – in person, online, and everywhere in between.
Lincoln Center for the Performing Arts, Inc. (LCPA) is a cultural and civic cornerstone of New York City. We believe the arts play an important role in our lives: they nourish our hearts and minds, teach us valuable lessons and critical skills, and help us create community. We invite you to consider joining our talented, multi-faceted team.
We are: The manager of the 16-acre Lincoln Center campus. We are one of eleven amazing resident arts organizations. A leading Arts Presenter. We curate numerous programs and performances, showcasing music, dance, and more. An Education Hub. We have reached 20 million students, educators, principals, and community members.
LCPA is a team of dreamers, collaborators, and entrepreneurs who use unique platforms in the heart of New York City and beyond to advocate for the transformative impact of artistic experiences. Lincoln Center People imagine and create in concert with this mission by founding President John D. Rockefeller III - "The arts are not for the privileged few, but for the many. Their place is not on the periphery of daily life, but at its center."
We welcome applicants from all sectors who agilely solve problems, show up as they are, and can't stop innovating.

Equal Opportunity

It is the policy of Lincoln Center for the Performing Arts, Inc., to ensure equal employment opportunity without discrimination or harassment on the basis of race, creed, color, national origin, sex, age, religion, disability, marital or civil partnership/union status, familial or caregiver status, alienage or citizenship status, sexual orientation, gender identity or expression, pregnancy, military or veteran status, genetic information, predisposition, or carrier status, unemployment status, domestic violence, sexual violence, or stalking victim status, or any other characteristic protected by federal, state, or local law. LCPA is committed to creating a dynamic work environment that values inclusion, respect and integrity, customer focus, and innovation.
If you require reasonable accommodation in locating open positions, completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Abigail Worsnip at (212) 875–5324.