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About the Role

The Sales Operations Data & Systems Lead architects the technical foundation and data strategy powering Braze's global sales organization. This role eliminates seller friction by owning GTM tech stack management, building high-integrity workflows, leading Salesforce data cleanup, and deploying AI-driven solutions. You will directly fuel top-of-funnel growth by designing data pipelines for sourcing and enriching new accounts, and architect robust reporting frameworks to ensure the Salesforce ecosystem remains a scalable, well-governed system of record that drives revenue productivity.

Responsibilities

Lead the technical configuration and governance of Salesforce and the broader GTM stack (Openprise, Clay, etc.)
Architect and maintain advanced automations using AI to reduce manual work and streamline account sourcing, enrichment, and routing
Manage the end-to-end lifecycle of GTM tools, from vendor selection and integration to user provisioning and ticket-based troubleshooting
Build scalable cleansing, deduplication, and enrichment workflows across all GTM data sources
Establish policies to improve data quality, governance, and cross-platform alignment
Partner with Marketing and Sales to translate the Ideal Customer Profile (ICP) into technical signals to capture high-quality, actionable data for outbound teams
Redesign Opportunity management, approval flows, and renewal/expansion handoffs to increase seller productivity
Lead User Acceptance Testing (UAT), document SOPs, and conduct training to ensure high adoption of GTM tools and Salesforce system enhancements
Serve as the Sales Operations team’s Subject Matter Expert (SME) for data transformation, translating data into business solutions for stakeholders
Develop dashboards and KPIs to track system health, data quality trends, and the ROI of automation initiatives
Collaborate with cross-functional GTM leadership to execute data projects focused on TAM enrichment, white-space analysis, and strategic account segmentation.

Requirements

5+ years of hands-on Salesforce administration experience in a complex, fast-paced environment
Experience managing sales data tech stack
Experience administering and implementing AI-powered tools or workflows in a Go to Marketing Operations / Sales Operations context
Proven experience gathering business requirements and translating them into well-architected system solutions
Strong production support mindset, with the ability to balance urgent issues against longer-term platform improvements
Excellent project management and communication skills

Skills

Salesforce administration
Openprise
Clay
Tray.io
AI-powered tools
Go to Marketing Operations
Sales Operations
Data analytics
Reporting
Looker
Tableau
Advanced Excel
Python
System solutions architecture
Project management
Communication

Location

New York
Austin
Berlin
Bucharest
Chicago
Dubai
Jakarta
London
Paris
San Francisco
São Paulo
Singapore
Seoul
Sydney
Tokyo
Remote

Work Type

Hybrid

Experience Level

5+ years

Education Level

Salesforce certifications a plus

Salary/Compensations

$90,000 - $135,000/year
On Target Earnings (OTE) between $102,000 and $153,000/year (including bonus or commission)

Benefits

Equity grants of restricted stock (RSUs)
Competitive compensation
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze

About the Company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

Equal Opportunity

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.