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About the Role

As a key member of the Communications & Marketing team, you will develop and execute a bold social strategy creating platform-native content, building engaged audiences, and translating Braven’s impact into compelling digital narratives that resonate with students, partners, donors, and the broader public. This role is on the Communications & Marketing team and reports directly to the Senior Director, Communications.

Responsibilities

Develop and own Braven’s social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities
Partner with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets
Monitor platform trends, algorithm changes, and cultural moments to keep Braven’s presence timely, relevant, and audience-first
Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community
Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life
Partner with central and regional teams to surface compelling narratives and translate them into engaging social content
Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use
Work with the Associate, Communications and Marketing to ensure we’re helping to amplify the incredible stories of our higher ed partners
Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners
Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven’s reach organically
Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy
Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth
Other duties as assigned

Requirements

Bachelor’s degree or equivalent practical experience
5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
Demonstrated ability to produce short-form video and visual content (experience with tools such as CapCut, Canva, Adobe suite, or equivalent)
Proven track record of growing social audiences and driving measurable engagement
Ability to work in-person in Atlanta (GA), Chicago (IL) preferred, Boston (MA) or Newark (NJ) 3 days per week
Ability to travel to quarterly retreats with the External Affairs team and potentially other events
Authorized to work in the U.S.
Braven doesn’t offer employment visa sponsorship

Skills

Social media strategy
Content creation
Storytelling
Community engagement
Influencer relations
Analytics and reporting
Short-form video production
Graphic design
Copywriting
Platform-native content creation
Social media management platforms (e.g., Sprout Social, Hootsuite, Later)
Paid social advertising
Boosting content strategy
CapCut
Canva
Adobe suite

Location

Atlanta, GA
Chicago, IL
New York, NY
Newark, NJ

Work Type

Hybrid
Full-time

Experience Level

5+ years of experience managing social media

Education Level

Bachelor’s degree or equivalent practical experience

Salary/Compensations

$79,200-$87,100 in Atlanta
$83,600-$92,000 in Chicago
$92,000-$101,100 in New York City and Newark

Benefits

Unlimited vacation time
Org-wide holidays
Week-long shutdowns in July and end of year
$25,000 in lifetime Carrot benefits for fertility, family-building, and hormonal health
401K contribution match up to 5% of base annual salary
Coverage of 85% of health insurance premium for employee and dependents
12 weeks of paid parental leave
One-month paid sabbatical after 4 years on staff

About the Company

Braven is a national nonprofit that prepares promising college students to secure a strong first opportunity after college graduation through a career-accelerating program.
We work with higher education and employer partners to offer a life-changing experience that begins with a semester-long course for college students, followed by support that lasts through graduation.
Together, our ambition is to help rebuild the middle class and revitalize the American Dream.

Equal Opportunity

Braven is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor. We encourage talented individuals of all backgrounds to apply.