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About the Role

As a Senior Planner at Zenith, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.

Responsibilities

Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs
Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship
Develop understanding of client’s business and competitive landscape
Assist in developing budget allocations across media resulting in strategic and effective media plans
Present plans to the client brand group, with assistance of more senior media team
Clearly communicate media objectives, strategies and executional guidelines to execution teams
Work closely with agency partners
Maintain strong relationships with media suppliers and stay abreast of market conditions
Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns
Utilization and knowledge of syndicated media, research, and other data resources
Take an active role in client education of the evolution of the media landscape
Active participation in internal and external status meetings
Develop/assist with development of POVS
Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Requirements

Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
+3 years in a Media Strategy role
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrated critical thinking and problem-solving abilities
Strong analytical abilities & proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Skills

Analytical skills
Math proficiency
Creativity
Understanding of consumer behavior
Negotiation skills
Attention to detail
Written communication
Verbal communication
Presentation skills
Critical thinking
Problem-solving
Media research
MS Excel
MS Word
MS PowerPoint

Location

Canada

Work Type

Full-time

Experience Level

Senior
3+ years

Education Level

Bachelor's degree

Salary/Compensations

$55,000 - $60,000 per year

Benefits

3 weeks minimum vacation
Additional long weekend Publicis days
Holiday closures
Birthday off
Free Headspace memberships
Wellness credits
Technology credits
Market leading savings plan

About the Company

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content.
We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow.
Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Equal Opportunity

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties.
Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.