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About the Role
As SDR Manager, you'll lead the team responsible for filling the top of Niural's sales funnel across our US and global payroll and benefits, US PEO, Employer of Record (EOR), and bill pay products. You'll hire, coach, and manage a team of Sales Development Representatives who prospect and qualify leads among CFOs, COOs, Controllers, VPs of Finance, Payroll Directors, HR leaders, and business owners. This is a player-coach role: you'll build the systems, cadences, and coaching muscle that turn a group of individual SDRs into a high-performing pipeline engine, while staying close enough to the work to jump in on calls, refine messaging, and troubleshoot deals in real time. You'll partner closely with Sales leadership and Account Executives to make sure the leads your team generates convert into real pipeline and revenue.
Responsibilities
- Hire, onboard, and develop a team of SDRs, building a bench that can grow with the company.
- Set and manage individual and team targets, tracking activity, pipeline, and conversion metrics against goals.
- Coach reps on outbound strategy, objection handling, and qualification through call reviews, role-play, and side-by-sides.
- Build and refine outbound playbooks, sequences, and messaging across calls, email, and social.
- Own the SDR-to-AE handoff process, working with Account Executives to make sure qualified leads convert into pipeline.
- Manage the team's use of the CRM and sales engagement tools, keeping activity and data clean and reportable.
- Report on team performance to Sales leadership, flagging risks and opportunities early.
- Stay close to the front line: jump into calls, prospecting, and outreach when it helps the team or a specific deal.
- Continuously test and improve outbound tactics as products, markets, and buyer personas evolve.
Requirements
- 5+ years of relevant experience in HR, technology, or software sales, including at least 1-2 years in a leadership, mentorship, or management capacity.
- Demonstrated military experience with skills such as teamwork, resilience, negotiation, and trust-building, coupled with a strong "never give up" attitude.
- Experience in professional team sports during college, showcasing teamwork, discipline, and a competitive spirit, with a proven track record of leading others.
Skills
- Sales Development
- Sales Management
- Coaching
- CRM
- Sales Engagement Tools
- Outbound Strategy
- Objection Handling
- Qualification
- Pipeline Management
- Data Analysis
- Customer-Centric Mindset
- Process Building
- Teamwork
- Resilience
- Negotiation
- Trust-Building
- Discipline
- Competitive Spirit
Experience Level
- 1-2 years in a leadership, mentorship, or management capacity
Education Level
- College degree not required; relevant experience, military experience, or professional team sports experience considered.
Salary/Compensations
- Competitive salary plus commission/bonus package
Benefits
- Access to continuous learning and career advancement programs.
- Supportive and collaborative work environment where ideas are valued and teamwork is encouraged.
About the Company
- Niural is the AI-native global PEO for the modern workforce.
- Our mission is to give every growing company enterprise-grade payroll, benefits, and compliance without the enterprise overhead.
- Built from scratch rather than retrofitted onto legacy systems, Niural combines payroll, PEO/ASO, global EOR, benefits, and vendor payments into one intelligent platform.
- Powered by EMMA, our AI coworker that executes — not just advises — Niural runs payroll and compliance across 150+ countries with near-perfect accuracy.
- Backed by a $52M Series A and $200M+ in annualized gross revenue on our PEO product alone, we're building the financial infrastructure that companies run their businesses on.