About the Role
This role is responsible for planning, executing, and optimizing integrated marketing campaigns to drive brand awareness, engagement, lead generation, and client retention across global markets. It is an individual contributor position with potential for future supervisory responsibilities.
Responsibilities
- Plan, execute, and optimize integrated marketing campaigns across multiple channels, including email, webinars, events, and digital advertising.
- Develop campaign timelines, workflows, and project plans to ensure timely delivery of marketing initiatives.
- Coordinate campaign execution across multiple business lines and global regions.
- Support lead generation, lead nurturing, client engagement, and retention objectives.
- Own the execution of email campaigns and lead nurturing programs using HubSpot or similar marketing automation platforms.
- Build and manage audience segmentation, email deployment, testing strategies, and automated workflows.
- Monitor campaign performance and implement ongoing optimizations to improve engagement and conversion rates.
- Ensure data quality and adherence to relevant privacy and compliance requirements.
- Lead the planning and execution of webinars, conferences, sponsorships, roundtables, and industry events.
- Coordinate registration processes, event logistics, speaker preparation, promotional activities, and post-event follow-up.
- Partner with internal subject matter experts and external vendors to deliver high-quality attendee experiences.
- Measure event performance and report on attendance, engagement, and pipeline generation.
- Project manage the promotion of thought leadership content, including reports, whitepapers, blogs, webinars, and research publications.
- Collaborate with product experts, advisory teams, designers, and external agencies to develop campaign assets and promotional materials.
- Write and edit compelling marketing copy for emails, landing pages, and event promotions.
- Track, analyze, and report on campaign performance, including engagement, and lead generation metrics.
- Use data insights to continuously improve campaign strategy and execution.
- Partner closely with Sales, Product, Advisory, and Client Success teams to align marketing initiatives with business priorities.
- Coordinate with creative, digital, and compliance stakeholders to ensure marketing materials meet brand and compliance requirements.
- Support the development and execution of go-to-market plans for new products and service offerings.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 6-8+ years of experience in B2B and/or professional services industry marketing.
- Proven experience executing integrated marketing campaigns across email, webinars, events, digital channels, and content marketing.
- Hands-on experience with marketing automation platforms such as HubSpot.
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously.
- Excellent written and verbal communication skills.
- Strong analytical mindset with experience interpreting campaign performance metrics.
- Advanced stakeholder management skills with the ability to influence and collaborate across all levels of an organization.
- High attention to detail and commitment to executional excellence.
- Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Word.
Skills
- Marketing Campaign Management
- Integrated Marketing
- Email Marketing
- Marketing Automation (HubSpot)
- Webinar Management
- Event Management
- Content Promotion
- Project Management
- Data Analysis
- Stakeholder Management
- Microsoft Office Suite
Location
- Washington, DC
Work Type
- Hybrid working options
Experience Level
- MidSenior
Education Level
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Salary/Compensations
- $80,000- $95,000 per year
Benefits
- Medical, Dental, and Vision coverage
- 401(k) with a company match up to 9%, including a Safe Harbor contribution
- Flexible Spending Account (FSA) and commuter benefit programs
- Generous paid time off
- Volunteer Day
- Paid parental leave
- Hybrid working options
About the Company
- ISS STOXX GmbH is a leading provider of research and technology solutions for the financial market, offering benchmark and custom indices globally.
- ISS-Corporate provides SaaS and advisory services to companies for governance, compensation, sustainability, and cyber risk programs.
- ISS-Corporate's global client base extends across North America, Europe, and Asia, as well as other established and emerging markets worldwide.
Equal Opportunity
- ISS is an equal employment opportunity employer and does not discriminate against any employee or applicant because of race, color, ethnicity, creed, religion, sex, age, height, weight, citizenship status, national origin, social origin, sexual orientation, gender identity or gender expression, pregnancy status, marital status, familial status, mental or physical disability, veteran status, military service or status, genetic information, or any other characteristic protected by law.
- All employment activities are administered on a non-discriminatory basis, consistent with all applicable federal, state, and local requirements.
- ISS is committed to complying fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws.
- ISS prohibits discrimination against applicants and employees on the basis of disability as it pertains to the job application and hiring process and other terms and conditions of employment.
- Reasonable accommodation requests for individuals with disabilities can be made by contacting ISS_Careers_Accommodations@issgovernance.com.
