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About the Role

The Media Planner is the daily focal point to the account, responsible for the tactical communications planning process and providing recommendations to the senior media team and client. You will maintain daily responsibility for assigned accounts and understand the client’s overall business and marketing goals.

Responsibilities

• Aid in the creation of client media communication plan goals
• Create and maintain media plans, flowcharts, buying guidelines, testing plans and results analysis, budget summaries, plan delivery and reports
• Contribute to all communication opportunities relevant to assigned brand/category
• Write POVs and evaluate new media types and outlets
• Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information
• Compile reports of competitive market and media information for each brand or category
• Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed
• May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients
• Manage daily client interaction
• Handle expectations of clients and deliverables
• Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs
• Assist Supervisor in growing business opportunities within current clients
• May inform client and team of new opportunities or issues
• Participate and lead, if appropriate, face-to-face client and vendor meetings
• Build relationships with internal and external teams
• Produce well-considered ideas and solutions

Requirements

• Bachelor’s Degree
• 0-2 years of integrated media planning experience and familiarity with the media process
• 0-2 years of experience with analytical and online research tools such as Nielsen, @Plan, AdRelevance, etc.
• Interest and familiarity with Media planning

Location

• New York

Work Type

• Full time
• Permanent

Experience Level

• 0-2 years

Education Level

• Bachelor’s Degree

Salary/Compensations

• $40,000-45,000

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• Brand: Carat

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.