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About the Role

Expedia Group is seeking talent for the Customer Engagement Marketing Team to manage data needs, solutions, and outcomes for CRM and outbound marketing. This role involves working with data experts to transform data into powerful personalization and drive business value through direct customer communication channels like email, push notifications, and in-product messaging.

Responsibilities

• Participate in discovery sessions to understand data requirements for solution implementations.
• Collaborate with marketing managers to document data needs for campaigns, programs, or communications.
• Work with the transition lead to ensure all data elements for audience, content, and measurement are accounted for during platform transition.
• Assist engineers or marketers in creating new content and audiences within the new platform.
• Perform QA for all assets from build to launch and monitoring periods during platform transition.
• Consult with data and performance teams on data requirements for measuring communication performance.
• Gather data elements from data scientists for model execution and platform integration.
• Connect data models to the appropriate parts of the platform.

Requirements

• 4+ years of experience in CRM Technology, utilizing Salesforce Marketing Cloud for automated and personalized customer journeys.
• Experience leveraging all aspects of Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Intelligence Reports, and Einstein.
• Several years of experience with SQL, HTML, CSS, and Marketing Cloud scripting languages (AMPscript, GTL & SSJS).
• Knowledge of data concepts such as relational data, data types, variables, and data transformation.
• Ability to conceptualize data flow, identify data sources, and transform data for marketing communications.
• Proactively query new and existing data sets.
• Ability to communicate effectively with both technical (software engineers) and non-technical (marketing managers) individuals.
• Experience structuring customer and business problems and developing solutions.
• Ability to determine tangible actions and drive execution of initiatives.
• Ability to work in a dynamic environment with changing requirements and intersecting projects.
• Proficiency with productivity software including Excel, PowerPoint, Confluence, and Jira.
• Experience with data security (PCI, PII) and privacy laws (CCPA, GDPR).
• Intimate knowledge of how data powers B2C outbound communications.
• Technical experience in cloud and big data technologies.
• Self-starter with a passion for tackling challenging problems and operationalizing solutions.
• Proven success in building strong partnerships and relationships with clients/stakeholders.
• Strong commercial acumen and ability to simplify complex concepts.
• Strong relationship and facilitation skills within diverse engineering and global cross-functional organizations.

Skills

• Salesforce Marketing Cloud
• Journey Builder
• Automation Studio
• Email Studio
• Intelligence Reports
• Einstein
• SQL
• HTML
• CSS
• AMPscript
• GTL
• SSJS
• Data concepts
• Relational data
• Data types
• Variables
• Data transformation
• Data flow
• Data querying
• Communication
• Problem structuring
• Solution development
• Project execution
• Dynamic environment adaptation
• Excel
• PowerPoint
• Confluence
• Jira
• Data security
• PCI
• PII
• CCPA
• GDPR
• B2C outbound communications
• Cloud technologies
• Big data technologies
• Relationship building
• Facilitation skills

Experience Level

• 4+ years of experience in CRM Technology

About the Company

• Expedia Group helps travelers explore the world, one journey at a time.
• We are a global travel company powered by passionate people, trusted partnerships, and leading technology.
• We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
• Our five Behaviors include Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together.
• Expedia Group includes three flagship consumer brands: Expedia, Hotels.com, and Vrbo, along with a leading B2B travel business and travel advertising offerings.
• Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

• Expedia is committed to creating an inclusive work environment with a diverse workforce.
• All qualified applicants will receive consideration for employment without regard to race, religion, sexual orientation, national origin, disability or age.