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About the Role

The Director of Small Business Site Marketing will lead the digital acquisition strategy for the U.S. Small Business prospect website, overseeing the end-to-end customer shopping experience across americanexpress.com. This leader will define the strategic vision for how prospective customers discover, evaluate, and apply for our suite of Small Business products, ensuring every digital touchpoint delivers a best-in-class, personalized experience that drives acquisition and long-term business growth.

Responsibilities

Drive the overall Site Marketing strategy, including ecommerce experience, digital merchandising, SEO, content strategy, personalization, experimentation, and performance optimization.
Partner closely with Enterprise Digital, Product, Technology, UX, Analytics, and other teams to shape the product roadmap, influence investment priorities, and continuously evolve the customer experience through data-driven insights and innovation.

Requirements

Strategic digital leader with strong business acumen.
Passion for using customer insights, analytics, and emerging technologies to transform digital experiences.
Ability to lead a high-performing team.
Ability to influence senior stakeholders across the organization to deliver measurable business results.

Skills

Digital acquisition strategy
Ecommerce experience
Digital merchandising
SEO
Content strategy
Personalization
Experimentation
Performance optimization
Customer insights
Analytics
Emerging technologies

Location

Work Type

Hybrid
Onsite
Virtual

Experience Level

Director

Salary/Compensations

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

About the Company

American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment.
The Small Business Marketing (SBM) team is responsible for driving growth across the Small Business portfolio by acquiring new customers and deepening relationships with existing ones across our Card, Business Line of Credit, and Banking products.
The organization is comprised of the Prospect, Customer Growth, Customer Activation, Customer Engagement, and Co-brand Marketing teams, working together to deliver innovative marketing strategies and exceptional customer experiences.
At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Equal Opportunity

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
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