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About the Role

We are seeking a curious and proactive Product Marketing Manager to lead product launches, competitive intelligence, market insight, and sales enablement for Mariana Tek and Momence. This role offers ownership and autonomy within an established product marketing function, requiring hands-on execution and cross-functional collaboration.

Responsibilities

• Lead end-to-end go-to-market planning and execution for new products, features, and portfolio initiatives.
• Define launch goals, target audiences, launch tier, milestones, channels, enablement requirements, and measures of success.
• Develop the core value proposition and launch messaging.
• Build and manage cross-functional launch plans with Product, Demand Generation, Customer Marketing, Sales, Customer Success, Support, and Learning and Development.
• Identify launch risks and dependencies, drive decisions, and keep stakeholders aligned.
• Measure launch performance, capture learnings, and recommend actions to improve adoption, pipeline impact, and future launch execution.
• Build a strong understanding of boutique fitness operators, buyers, customer segments, market dynamics, and category trends.
• Gather insights through customer conversations, sales calls, win/loss feedback, product-usage data, market research, and collaboration with customer-facing teams.
• Identify changing customer needs, buying triggers, objections, and market opportunities.
• Synthesize research into clear, actionable recommendations for Product, Sales, Marketing, and Customer Success.
• Develop regular market and customer insight updates.
• Bring market and frontline insights into roadmap, commercialization, campaign, and portfolio-planning conversations.
• Own competitive research for assigned products and priorities, including competitor positioning, packaging, capabilities, and go-to-market motions.
• Synthesize insights from sales conversations, win/loss feedback, market research, customer input, and competitor activity.
• Turn competitive intelligence into timely, actionable guidance.
• Maintain competitive resources and establish a practical cadence for sharing market changes.
• Create and maintain high-impact sales tools, including pitch decks, battlecards, talk tracks, objection-handling guides, demo narratives, one-pagers, and customer proof.
• Plan and deliver product-launch training, competitive enablement, and ongoing market-readiness sessions for Sales, Customer Success, Support, and other customer-facing teams.
• Partner closely with revenue leaders and frontline teams to identify knowledge gaps, recurring objections, and areas where additional enablement is needed.
• Translate market, customer, product, and competitive insights into clear guidance for Sales.
• Serve as a product marketing partner to Product leaders and product managers.
• Partner with Sales and RevOps to ensure teams have the knowledge, tools, and competitive confidence required to win.
• Collaborate with Demand Generation and Content to translate launch and market insights into effective campaigns and buyer-facing assets.
• Partner with Customer Marketing and Customer Success on launch communications, adoption programs, upsell opportunities, and customer proof.

Requirements

• 4–6 years of experience in product marketing, competitive intelligence, sales enablement, market research, or a related B2B SaaS role.
• Demonstrated experience leading go-to-market launches for products or features.
• Strong experience gathering customer, market, and competitive insights and turning them into actionable recommendations.
• A track record of creating sales enablement that improves team readiness, confidence, and consistency.
• The ability to understand complex products and translate them into practical guidance for customer-facing teams.
• Strong facilitation and presentation skills, with experience leading training or enablement sessions.
• Excellent project management and communication skills, with the ability to manage multiple products, launches, and priorities.
• Comfort partnering directly with Product leaders, sales teams, executives, and other cross-functional stakeholders.
• A data-informed mindset and the ability to evaluate launch, enablement, and go-to-market performance.
• Experience in vertical SaaS, boutique fitness, wellness, payments, or multi-location business software is a plus.
• Experience supporting a portfolio of products with different audiences, competitors, and go-to-market motions is a plus.
• Familiarity with tools such as Gong, Guru, Salesforce, Salesloft, Intercom, or similar platforms is a plus.
• Must be legally authorized to work in the country of application.
• Xplor does not sponsor visas.

Skills

• Product marketing
• Competitive intelligence
• Sales enablement
• Market research
• Go-to-market strategy
• Launch planning
• Value proposition development
• Messaging
• Cross-functional collaboration
• Project management
• Communication
• Facilitation
• Presentation
• Data analysis
• AI tools

Location

• Remote (U.S., excluding Hawaii and Alaska)

Work Type

• 100% remote
• Full-time

Experience Level

• 4-6 years

Salary/Compensations

• USD 92,000 - USD 120,000 yearly

Benefits

• Paid Parental Leave
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer
• Ongoing dedication to Diversity & Inclusion initiatives
• Access to free mental health support
• Flexible working arrangements
• May be considered for a discretionary bonus

About the Company

• Xplor provides cloud-based, intuitive technology solutions for small and medium-sized businesses to manage and grow their operations.
• Xplor Pay offers secure, transparent, fast, and accurate payment processing without hidden fees.
• The company is unified by its purpose of helping people to succeed.
• More than 130,000 businesses in 72+ countries rely on Xplor.
• Processes over $47 billion in payments annually.
• Backed by investors Advent International, Battery Ventures, and Silver Lake.

Equal Opportunity

• Xplor is proud to be an Equal Employment Opportunity employer.
• Dedicated to attracting, retaining and developing people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age.
• Applications are encouraged from all sectors of the community.
• All Information will be kept confidential according to EEO guidelines.
• Committed to the full inclusion of all qualified individuals.
• Will take steps to ensure that people with disabilities are provided reasonable accommodations.
• Uses an applicant tracking system with AI-enabled features for screening and assessment, but all hiring decisions are made by the recruitment team following human review.