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About the Role
This is a senior, commercially-minded growth leader who owns the performance of paid acquisition channels across member acquisition and general product sales, turning strategy into well-executed campaigns. You will be the operational engine, managing budgets, forecasts, and driving new acquisition offers from concept to launch, representing the team with Senior Leadership.
Responsibilities
- Bring a commercial lens to everything, fluent in CAC, LTV, payback and channel economics across both pillars, and able to tell the numbers story clearly to senior stakeholders.
- Represent acquisition in SLT and Trade meetings, including as lead cover during the Acquisition Directors absences.
- Day-to-day command of Meta, Google and TikTok budgets, making proactive recommendations.
- Own channel budget planning, forecasting and reallocation.
- Manage the Google paid-search agency relationship, holding it to performance and insight.
- Own the integrity of acquisition measurement (attribution, pixel / CAPI health and conversion tracking across Meta, Google and TikTok), partnering with data / analytics to substantiate performance claims and guide decisions.
- Weekly and monthly reporting against First Order Revenue, CAC and LTV targets.
- Own a structured testing roadmap across creative, offer, audience and landing-page angles.
- Liaise with the Ecommerce team on conversion performance across the acquisition funnel, diagnosing drop-off and prioritising fixes with ecomm and product engineering.
- Scope, test and scale new acquisition channels to reduce reliance on any single platform.
- Partner with CRM / retention so acquisition targets reflect true lifetime value, not just front-end CAC.
- Take new acquisition funnels and offers from concept to live, building and coordinating complete briefs and keeping every workstream moving to timeline.
- Bring structure and project discipline to how the team ships.
- Manage and develop the paid-channels team (Meta, TikTok) and the outsourced / agency partners.
Requirements
- Multi-channel paid expertise: Meta primary, with Google and TikTok
- Senior growth/performance-marketing experience, ideally in D2C, subscription or membership
- Strong commercial acumen (CAC / LTV / payback) and confidence presenting to senior leadership
- A measurement-first mindset, comfortable with attribution, tracking setup and using data to substantiate decisions
- A structured approach to experimentation and conversion optimisation
- Budget planning and forecasting experience
- Genuine process and project-management strength: you make things happen across cross-functional teams
- People and agency-management experience
- The ideal applicant will have beauty / D2C, membership models, Shopify - however this not imperative
Skills
- Meta
- TikTok
- D2C
- Subscription
- Membership
- CAC
- LTV
- Payback
- Attribution
- Tracking setup
- Experimentation
- Conversion optimisation
- Budget planning
- Forecasting
- Project management
- Agency management
- Shopify
Location
- Central London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Hybrid working with 3 days in the office
- Free membership to Beauty Pie+
- Additional percentage off our products
- 25 days holiday & your birthday off
- Flexible bank holidays
- Equal leave for all new parents regardless of gender or personal circumstances
- Private Medical Insurance
- Menopause support
- £2,500 / $2,500 to spend on your fertility journey after 2 years of service
- 8 therapy sessions through AXA PPP
- Access to mental health support through Spill
About the Company
- Beauty Pie is an inspirational, international and talented team.
Equal Opportunity
- Beauty Pie is an equal opportunity employer.
- The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, pregnancy or trade union membership