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About the Role

As a Senior Vertical Strategy Manager, F&B, you will own the commercial growth and success of the F&B vertical at Adyen. This role is part of the broader Commercial Strategy & GTM team, aiming to position Adyen as the global fintech leader and grow commercial success within key verticals. You will partner closely with the Head of F&B and Hospitality to drive commercial strategy and revenue growth for new and existing customers. This global role focuses primarily on NA and EMEA regions, with opportunities for worldwide strategic project contributions. You will act as the voice of the customer for restaurants, coffee shops, bars, and SaaS platforms in the F&B space.

Responsibilities

Own Vertical Performance: Serve as a key driver of the health and performance of the F&B vertical, supporting its general management and strategic direction.
Define Global Commercial Strategy: Define and drive key elements of the global commercial strategy for F&B, producing deliverables such as go-to-market playbooks, competitive analysis, and business cases.
Become a Subject Matter Expert: Act as the internal and external SME for F&B, understanding the interplay between POS, Loyalty and channels including online, drive thru and kiosk.
Drive Product & Partnership Strategy: Analyze customer behavior to identify opportunities for product innovation, differentiation, and strategic ecosystem partnerships.
Be the Voice of the Customer: Work closely with the Product Offering team to champion the vertical by providing vertical trends, opportunities, and customer pain points to inform product prioritization, informing product pricing and packaging strategies, and providing vertical nuance to global commercial enablement.
Inform Growth Initiatives: Develop and maintain customer segmentation to identify and pursue opportunities for revenue growth and market expansion. Inform vertical and broader Adyen strategies with the latest industry trends, emerging technologies, and regulatory changes.

Requirements

7+ years of experience, ideally combining deep knowledge of the F&B industry (Restaurants, Coffee and/or F&B Vertical SaaS) with expertise in payments or financial technology.
Passionate about the F&B space and customer success in this vertical.
Customer-centric at your core.
Strong ability to develop winning strategies backed by data.
Ability to navigate and tackle complex blockers to achieve commercial goals.
Experience and passion for GTM strategy & execution.
Can package various customer feedback into tangible, data-driven business cases that will drive influence.
Strong verbal communication skills to drive influence stakeholders internally across Commercial, partnerships and product and be an exceptional Adyen ambassador externally.
Ability to navigate ambiguity and thrive in a fast-paced environment.
Available to travel up to 25% of the time, including internationally.

Skills

Payments
Financial technology
F&B industry knowledge
Go-to-market strategy
Data analysis
Strategic thinking
Commercial strategy
Product innovation
Partnership strategy
Customer segmentation
Verbal communication

Location

New York

Work Type

Office-first
Onsite

Experience Level

Senior

Salary/Compensations

$186,000.00 - $300,000.00

About the Company

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, making it the financial technology platform of choice.
At Adyen, everything is engineered for ambition.
Teams are provided an environment with opportunities for success, backed by the culture and support to ensure they are enabled to truly own their careers.
Adyen is motivated by individuals who tackle unique technical challenges at scale and solve them as a team, delivering innovative and ethical solutions that help businesses achieve their ambitions faster.

Equal Opportunity

Adyen is an equal opportunity employer.
We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
All your information will be kept confidential according to EEO guidelines.