Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
M Booth is seeking a culture-forward, energetic, and fresh-thinking Senior Influencer Strategist to lead multi-channel influencer programming for top-tier CPG brands. This role focuses on shaping client POVs, championing creator innovation, and mentoring junior talent within a hybrid work environment.
Responsibilities
- Architect end-to-end influencer strategies aligned with client business goals, Integrated Agency Team (IAT) priorities, and emerging cultural trends.
- Lead end-to-end influencer relations, overseeing partner identification, vetting, outreach, contract negotiation, creative briefing, and content reviews.
- Bridge paid, earned, and owned channels to amplify creator content across the broader marketing ecosystem.
- Manage campaign budgets and licensing rights.
- Serve as a primary client counselor for influencer initiatives, leading communications, strategy presentations, and campaign roadmaps.
- Build deep relationships with top-tier creators, talent managers, and influencer networks.
- Coach and mentor junior team members, elevating their skills in influencer relations, campaign management, and strategic thinking.
- Partner with the Analytics team to synthesize campaign performance into actionable insights and strategic narratives.
- Track the pulse of creator culture, translating emerging platforms, tools, and social shifts into proactive client opportunities.
Requirements
- 5–6 years of dedicated influencer experience in an agency or in-house environment.
- Proven track record executing end-to-end influencer programs with measurable brand impact.
- Leadership experience, with a passion for mentoring direct reports (1–2 team members).
- Deep fluency across paid, owned, and social ecosystems, with experience navigating IAT collaboration.
- Strong negotiation skills across talent contracts, usage rights, and agency vendors.
- Analytical mindset, with the ability to turn complex campaign data into compelling client stories.
- Bachelor’s degree or equivalent practical experience.
Skills
- Influencer strategy
- Influencer relations
- Campaign management
- Client counseling
- Creator innovation
- Mentoring
- Data analysis
- Trend analysis
- Negotiation
- Influencer management platforms (e.g., CreatorIQ)
- CPG brand experience
Location
- NYC (or commutable surrounding distance)
- Remote (Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.)
Work Type
- Hybrid
- Remote
Experience Level
- Senior
Education Level
- Bachelor’s degree or equivalent practical experience
Salary/Compensations
- $86,000 - $105,000
Benefits
- Professional growth and development programs
- Comprehensive health care and wellness plans
- 401(k) Savings Plan
- Flexible Spending Accounts
- Paid holidays
- Unlimited Paid Time Off (Personal, Sick, Vacation)
- Summer Fridays
- Family Leave
- Well-Being Programs
- Commuter Benefits
About the Company
- M Booth is a culture-first communications agency driven by courage, breakthrough ideas, and humanity.
- We build game-changing campaigns for iconic brands by staying at the edge of social evolution, earned storytelling, and digital culture.
- We operate as a hybrid workforce guided by our "Be IRL" ethos (Inspired Relevant Leaders).
Equal Opportunity
- M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.