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About the Role

As Senior Content Performance Analyst, you will own performance analysis for the Racing Post newsroom, transforming audience and subscription data into actionable insights for editors. You will work across data platforms and collaborate with desk leaders to understand reader acquisition, habit formation, and churn drivers. This role sits within the Data Intelligence Unit for technical support while being integrated into the content department for close collaboration with editorial teams.

Responsibilities

Own performance analysis across all content and product formats, shaping content and product strategy.
Analyze user-level engagement linked to audience personas and subscription lifecycles to understand acquisition, engagement, retention, and churn drivers.
Design and test hypotheses to support the subscriber growth plan, including framing questions, conducting analysis, and presenting findings.
Collaborate with senior editors and desk leaders to translate analysis into practical editorial recommendations and challenge assumptions with evidence.
Provide performance input for editorial reviews, supporting decisions on content and format scaling.
Develop and curate a self-serve reporting environment for editors.
Utilize and develop AI tools to scale analysis and reporting, automating routine tasks and delivering insights.
Ensure the quality of editorial performance data by owning metric definitions and consistency.
Build the evidence base for major content investment decisions, including the premium subscription proposition.
Develop editorial capability in using performance data through coaching.
Collaborate with the Data Intelligence Unit to enhance underlying data capabilities.
Communicate findings clearly to editors, journalists, and non-editorial stakeholders.
Partner with the Subscriptions Director to ensure performance analysis informs subscription and retention strategy.

Requirements

Strong technical analytical skills, including SQL and experience with modern data warehouses and product analytics tools.
Experience analyzing subscription or membership businesses, including cohort retention, lifecycle analysis, and churn drivers.
Proven track record of analysis that has influenced decisions.
Practical experience using AI tools in analytical work and interest in their application at scale.
Experience with Amplitude (or similar product analytics platforms).
Ability to build data literacy within the content department.
Confidence working with senior non-technical colleagues, explaining analysis clearly, and defending positions.
Genuine curiosity about content and audiences, and how journalism performs.
Comfortable setting priorities and working independently within an agreed plan.
Experience in publishing, media, or another subscription business is desirable.
Experience building AI-assisted reporting or automation is desirable.
Knowledge of racing and sports betting is welcome but not essential.

Skills

SQL
Data Warehousing
Product Analytics
Subscription Analysis
Cohort Retention
Lifecycle Analysis
Churn Analysis
AI Tools
Amplitude
Data Literacy
Communication
Analytical Skills
Problem-Solving

Location

Global

Work Type

Hybrid

Experience Level

Senior

Benefits

Private medical insurance
Excellent parental leave
Working globally policy
Mental health support
Assistance programs
Social gatherings
Pension scheme
Various other benefit schemes
Birthdays off work
25 days of holiday per year
Life assurance
Star card
Step Further Awards
Season Ticket Loan
Cycle to Work Scheme
Complimentary access to Racing Post Members Club with Ultimate Membership
Two days per year volunteer time with charity partner

About the Company

Spotlight Sports Group is a global media and technology company focused on creating trusted, customer-driven experiences in global racing and sports betting.
The company's mission is to create experiences that fans love, combining heritage with innovation to deliver award-winning content, data, and digital products.
With over 400 employees worldwide, their portfolio includes Racing Post, Pickswise, myracing, Free Super Tips, ICS-digital, and ICS-translate.
They partner with leading operators, affiliates, and media groups to drive industry growth and engagement.