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About the Role

As the Associate Influencer Marketing Manager, you will play a key role in working with influencers and content creators across major online platforms to support global marketing and communication campaigns for Digital Extremes’ games, including Warframe and Soulframe. You will develop relationships with influencers and content creators, research new opportunities, and partner with agencies and regional teams for global campaigns.

Responsibilities

Develop strategic influencer marketing plans, activations, media buys and partnerships through paid, earned and owned channels to create and execute effective programs across various platforms to improve reach, engagement and acquisition efforts of a new launch title.
Collaborate with or manage Digital Extremes’ influencer marketing agencies in supporting campaigns, leveraging their capabilities across building streaming programs, creative content development, event planning, gifting, and reporting.
Collaborate with the Digital Extremes Community Management team to support the Community Creator Program.
Integrate with Digital Extremes Community and Marketing stakeholders to ensure alignment and synergy across all relevant initiatives.
Partner with the Development team to become a game expert that effectively communicates their vision.
Forecast outcomes, track performance, and report on established KPI’s and metrics to inform consumer insights and improve campaign capabilities, effectiveness and efficiencies.
Support the day-to-day project management and execution of influencer marketing initiatives, tracking tasks, resources, and deadlines across various cross-functional groups primarily related to paid social, video, promotions and livestreams on channels such as YouTube, Twitch, Twitter, TikTok and similar.
Explore ways to create new partnerships, innovative programs, leverage new channels and integrate new tools to improve performance of existing channels and expand influencer marketing capabilities supporting multi-platform game releases including mobile.
Attend consumer shows and industry events as an active member of the global influencer community to build and foster lasting relationships with creative partners across channels and nearly all markets.
Contribute responsibly as an accountable member of the Marketing group, forecasting marketing budgets, and accurately tracking and reporting on program costs.
Assist with central support tasks for Digital Extremes.
Maintain project management tools such as JIRA, Google Docs, Confluence, Basecamp.
Perform other responsibilities as assigned.

Requirements

4+ years in publishing for video games or entertainment industries, including live service games, with at least 2 years of direct experience working with influencers and content creators.
Experience planning and executing Influencer Marketing programs, with AAA titles and live service games as a bonus.
Strong understanding of marketing, communications, and influencer / content creator platforms (e.g., YouTube, Twitch).
Creative skills to develop unique marketing programs and leverage analytics tools like Gamesight, Streamhatchet, or Sullygnome.
Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment.
Ability to work closely with cross-functional stakeholder groups, including marketing, development, and community teams.

Skills

Influencer marketing
Content creation
Marketing
Communications
YouTube
Twitch
Gamesight
Streamhatchet
Sullygnome
Project management
JIRA
Google Docs
Confluence
Basecamp
Photoshop
Rush
OBS
Trello
Asana

Location

London, Ontario, Canada

Work Type

Full-time

Experience Level

Associate

Salary/Compensations

$70,000 - $85,000 CAD

Benefits

Competitive compensation
Industry-leading benefits
Flexible work arrangements
Opportunities to grow your career

About the Company

Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios.
Originated with the co-creation of Epic Games' multi-million unit selling Unreal® franchise including Unreal and Unreal Tournament.
Developed Dark Sector®, BioShock® for the PlayStation®3, the BioShock 2 multiplayer campaign, and The Darkness® II.
Reached its greatest critical and commercial success with the free-to-play action game, Warframe®, boasting a global community of 75 million registered players on PC, PS4™, PS5™, Xbox One™, Xbox Series X/S™, Nintendo Switch™, and iOS™.
Most recently announced project is the much anticipated Soulframe®, an open-world action-fantasy MMORPG title that is currently under development.
Headquartered in London, Ontario, Canada, and is proud to be selected as one of Canada's Top 100 Employers.
We craft immersive worlds that inspire and connect millions of players around the globe.
Award-winning studio is home to passionate, creative, and collaborative talent who thrive in a culture of innovation, inclusivity, and respect.

Equal Opportunity

We are an equal opportunity employer committed to creating a welcoming, accessible, and supportive environment where everyone can do their best work and feel valued for who they are.
We welcome applications from all qualified individuals, including those from underrepresented communities and people with disabilities.
If you require accommodations at any stage of the recruitment process, we will work with you to ensure you have the support you need.