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About the Role
Seeking an experienced Demand Generation Manager to lead strategic marketing initiatives that accelerate pipeline growth, customer acquisition, and revenue generation. This role is ideal for a marketing professional with strong expertise in campaign marketing, lifecycle marketing, and integrated demand generation strategies who thrives in a fast-paced, growth-oriented environment.
Responsibilities
- Develop and execute comprehensive demand generation strategies that drive qualified pipeline, customer acquisition, and revenue growth.
- Plan, launch, and optimize integrated campaign marketing initiatives across digital, email, paid media, webinars, events, content, and partner channels.
- Design and manage lifecycle marketing programs that nurture prospects from awareness through conversion, onboarding, expansion, and retention.
- Collaborate with Product Marketing and Sales teams to align messaging, campaign objectives, and go-to-market initiatives.
- Build audience segmentation strategies and personalized customer journeys that improve engagement and conversion rates.
- Monitor campaign performance, attribution, funnel metrics, and pipeline contribution while continuously optimizing marketing ROI.
- Conduct A/B testing across messaging, creative assets, landing pages, email campaigns, and customer journeys to improve campaign effectiveness.
- Partner with Marketing Operations to optimize CRM, marketing automation, lead scoring, and campaign reporting processes.
- Manage campaign budgets, forecasting, performance dashboards, and executive reporting while identifying opportunities for growth.
- Stay current with evolving marketing technologies, customer engagement trends, and best practices to continuously enhance demand generation performance.
Requirements
- 7+ years of experience in Demand Generation, Campaign Marketing, Lifecycle Marketing, or Growth Marketing within B2B SaaS or technology organizations.
- Proven success building and executing integrated marketing campaigns that generate measurable pipeline and revenue growth.
- Strong expertise in campaign marketing, customer lifecycle management, lead nurturing, and multi-channel marketing strategies.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
- Strong analytical mindset with experience interpreting campaign data, attribution models, funnel performance, and marketing KPIs.
- Experience collaborating closely with Sales, Product Marketing, Revenue Operations, and Executive Leadership.
- Excellent project management, communication, stakeholder management, and cross-functional collaboration skills.
- Ability to manage multiple high-impact initiatives while balancing strategic planning with operational execution.
- Strong understanding of customer segmentation, personalization, conversion optimization, and marketing experimentation.
- Passion for building scalable demand generation programs that create exceptional customer experiences while driving sustainable business growth.
Skills
- Demand Generation
- Campaign Marketing
- Lifecycle Marketing
- Growth Marketing
- B2B SaaS
- Technology
- Integrated Marketing Campaigns
- Lead Nurturing
- Multi-channel Marketing
- CRM
- Marketing Automation
- Salesforce
- HubSpot
- Marketo
- Pardot
- Data Analysis
- Attribution Models
- Funnel Performance
- Marketing KPIs
- Project Management
- Communication
- Stakeholder Management
- Cross-functional Collaboration
- Strategic Planning
- Operational Execution
- Customer Segmentation
- Personalization
- Conversion Optimization
- Marketing Experimentation
Location
- San Francisco, California, United States
- Bay Area
Work Type
- Full-time
Experience Level
- 7+ years
Salary/Compensations
- Rs 100000000 - Rs 200000000 (i.e INR 100-200 LPA)
About the Company
- This role is for one of Weekday's clients.