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About the Role

LinkedIn's Marketing Measurement team measures the impact of marketing initiatives, translating insights into strategies for planning, optimization, and growth across LinkedIn's products and businesses. This role specifically supports LinkedIn Talent Solutions by leading two key measurement programs focused on capturing marketing's impact on customer acquisition and value, requiring management of both vendor-supported and in-house models.

Responsibilities

Own the end-to-end development, operation, and continuous improvement of an internally developed customer lifecycle time series model.
Measure how lifecycle marketing influences customer retention, expansion, and long-term value.
Manage data sourcing, preparation, and quality with engineering and analytics partners.
Develop executive-ready recommendations, decision memos, presentations, and business readouts from model outputs.
Partner with analytics teams to develop reporting and visualizations that enable stakeholders to interpret and act on model results.
Own the strategic application of marketing mix model results across self-service and enterprise customer acquisition.
Serve as the primary business owner for the external modeling partner, managing priorities, deliverables, timelines, and model quality.
Translate model outputs into investment recommendations, ROI narratives, and planning guidance.
Define measurement requirements and prioritize future model enhancements.
Establish guardrails for how model outputs should and should not be used in business decisions.
Integrate Marketing Mix Modeling, customer lifecycle measurement, incrementality testing, attribution, and other measurement approaches into a cohesive measurement strategy.
Reconcile differences across measurement approaches and communicate business implications.
Explain assumptions, confidence levels, and limitations in a practical, decision-oriented way.
Coordinate execution across Marketing, Finance, Data Science, Data Engineering, Analytics, and external modeling partners.
Lead planning and execution across both measurement programs.
Represent marketing measurement in planning discussions and executive forums.
Drive adoption of measurement insights across Marketing and Finance.
Influence planning, budgeting, and investment decisions through trusted measurement.
Connect acquisition and lifecycle insights into a single business narrative that informs executive decision-making.

Requirements

BA/BS in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience.
8+ years of experience in marketing analytics, measurement, or strategy.
3+ years of hands-on experience applying Marketing Mix Modeling.
Experience with marketing analytics platforms, scenario planning, or MMM software.
Experience using incrementality testing or other causal measurement approaches.
Experience with customer lifecycle, retention, or growth measurement.
Experience applying measurement to planning, optimization, and investment decisions.
Experience translating complex analytical findings into executive recommendations and decision-ready communications.
Strong executive communication and data storytelling skills.
Experience leading through influence in ambiguous environments.

Skills

Marketing measurement strategy
Marketing Mix Modeling (MMM)
Customer lifecycle modeling
Vendor leadership
Cross-functional leadership and influence
Executive communication
Data storytelling

Location

New York
San Francisco
Mountain View
Chicago

Work Type

Hybrid

Experience Level

8+ years of experience in marketing analytics, measurement, or strategy
3+ years of hands-on experience applying Marketing Mix Modeling

Education Level

BA/BS in Finance, Marketing, Data Science, Statistics, STEM, or equivalent experience

Salary/Compensations

$170,000 to $278,000
Total compensation package may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Benefits

Annual performance bonus
Stock
Benefits

About the Company

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
We're also committed to providing transformational opportunities for our own employees by investing in their growth.
We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.

Equal Opportunity

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.