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About the Role

We are building the future of AI-driven production and need a senior creative leader with taste, narrative instinct, and technical fluency to set the bar for AI-generated campaign work. This role defines how AI shows up creatively in execution, shaping storytelling, setting visual language, and leading creative direction.

Responsibilities

• Shape storytelling across AI-driven campaigns.
• Set the visual language and aesthetic direction.
• Provide creative mentorship within the direct team.
• Act as an animation or live-action director for AI.
• Architect prompt strategies that create brand work.
• Lead creative and client presentations.
• Mentor and elevate AI Content Creators.
• Push into new territory through experimentation and systems thinking.
• Lead concept development for AI-powered campaigns.
• Define visual and narrative standards for the division.
• Elevate output quality across all generative work.
• Translate brand strategy into breakthrough AI executions.
• Develop prompt architectures that scale.
• Build and refine automation pipelines.
• Experiment with procedural and node based systems to accelerate creativity.
• Prototype new AI driven production methodologies.
• Present AI work clearly and confidently to clients.
• Articulate creative rationale, not just technical mechanics.
• Partner with creative, accounts, production, and post-production to push ambitious ideas through.
• Act as a visible thought leader in AI creativity.

Requirements

• 6 to 10+ years in a creative discipline within an agency or production environment.
• Portfolio demonstrating strong taste and narrative capability (regardless of it being Ai).
• Demonstrated experimentation with generative tools and procedural systems.
• Comfortable leading rooms internally and externally.
• Ability to define how AI shows up creatively in execution.
• Ability to shape storytelling across AI-driven campaigns.
• Ability to set the visual language and aesthetic direction.
• Ability to provide creative mentorship within the direct team.
• Ability to act as an animation director or live action director but for Ai.
• Ability to architect prompt strategies that go beyond “good outputs” and into brand work.
• Ability to lead creative and client presentations with authority.
• Ability to mentor and elevate AI Content Creators.
• Ability to push into new territory through experimentation and systems thinking.
• Ability to explore generative design, automation, and modular workflows.
• Understanding of node based systems such as ComfyUI, or similar procedural environments.
• Ability to think in structures, not just outputs.
• Ability to build repeatable creative frameworks instead of one-off experiments.
• Ability to stay ahead of emerging AI tools without chasing hype.
• Ability to lead concept development for AI powered campaigns.
• Ability to define visual and narrative standards for the division.
• Ability to elevate output quality across all generative work.
• Ability to translate brand strategy into breakthrough AI executions.
• Ability to develop prompt architectures that scale.
• Ability to build and refine automation pipelines.
• Ability to experiment with procedural and node based systems to accelerate creativity.
• Ability to prototype new AI driven production methodologies.
• Ability to present AI work clearly and confidently to clients.
• Ability to articulate creative rationale, not just technical mechanics.
• Ability to partner with creative, accounts, production, and post-production to push ambitious ideas through.
• Ability to act as a visible thought leader in AI creativity.

Skills

• Creative Leadership
• Generative Systems & Workflow Innovation
• Client & Internal Authority
• Taste
• Narrative Instinct
• Technical Fluency
• Composition
• Pacing
• Tone
• Mood
• Narrative Structure
• Generative Design
• Automation
• Modular Workflows
• Node Based Systems (e.g., ComfyUI)
• Procedural Environments
• Systems Thinking
• AI Tools

Location

• 43 Goldthorne Ave, Etobicoke, ON M8Z 4X3

Work Type

• Hybrid

Experience Level

• Senior

Salary/Compensations

• CAD $150K per year

About the Company

• The Pub is a full-service production offering with 450+ subject matter experts spanning Digital, Video and Print production.
• We work with some of the biggest brands in Canada & the US on projects ranging from anthem TV spots to social content to billions of emails and digital assets shot, designed, developed and deployed by our team.
• We seek to create experiences and content that leaves a long-lasting impact, saving time and money while achieving the best quality product.
• We are building the future of AI driven production.

Equal Opportunity

• Publicis Canada is committed to building a diverse workforce representative of our community.
• We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
• Accommodations are available throughout the hiring process upon request.