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About the Role
We are seeking a Head of Direct Mail & CRM to own the direct mail channel end-to-end, from creative and logistics to the analytical core. This role involves building response models, sourcing data pipelines, and enriching user data to target the right customer with the right offer at the right moment. You will be responsible for scaling the channel rapidly and sustainably, anchored to LTV data.
Responsibilities
- Own the direct mail strategy end-to-end and set ambitious, LTV-anchored targets for volume, response and payback
- Scale the channel rapidly but sustainably, expanding sends only as far as the economics justify
- Own the P&L view of the channel: forecasting, budget and CAC/LTV discipline
- Build the response/propensity model that decides who we mail, with what offer, and when
- Source and stand up the data pipeline: first-party and third-party/enrichment data that feeds targeting
- Own segmentation, holdouts and incrementality testing so every send is measured and improving
- Brief and iterate on creative, copy and offer design to lift response and conversion
- Run sends, print production and logistics end-to-end, managing vendors and turnaround
- Optimise the offer strategy against eligibility, risk and lifetime value
- Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance
- Partner with data, product, risk, finance and the creative team to unlock targeting and offers
- Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight
Requirements
- 7+ years across direct mail, CRM, lifecycle or performance marketing, with at least 2–3 years owning a channel or function end-to-end
- Hands-on with data: personally build response/propensity models and write the SQL/Python to source, clean and join the data behind them
- Track record scaling a measurable acquisition or retention channel with real commercial impact (CAC, ROI, incremental LTV)
- Fluent in the economics: size, forecast and defend a channel on unit economics and LTV, not volume
- Comfortable running the operational side: creative briefs, print/mail production, logistics and vendor management
- Strong grasp of targeting and measurement: segmentation, holdouts, incrementality testing, attribution
- A commercial communicator who can earn the trust of finance, data, product and engineering
- Demonstrable use of AI in your workflow (analysis, creative, modelling, automation)
- Experience in financial services, regulated or other consumer categories where offers and eligibility matter
- Experience standing up a data pipeline or enrichment stack (first-party + third-party / bureau data)
- Experience building a channel or function from scratch
- Familiarity with credit/lending offers, pre-approval and risk-based targeting
- Background hiring and developing an analytics or marketing team
Skills
- Direct Mail
- CRM
- Lifecycle Marketing
- Performance Marketing
- Data Analysis
- SQL
- Python
- AI
- Segmentation
- Holdouts
- Incrementality Testing
- Attribution
- Vendor Management
- Creative Briefing
- Print Production
- Logistics Management
- Financial Services Marketing
- Credit/Lending Offers
- Risk-Based Targeting
Location
- UK
Work Type
- Hybrid
Experience Level
- 7+ years
- 2-3 years owning a channel or function end-to-end
Benefits
- Flexible working
- Private health cover
- Retirement savings plans
- Employee referral programme
- Complimentary lunches
- Cycle-to-work schemes
- Electric vehicle salary sacrifice schemes
About the Company
- Lendable is building the world's best technology to help people get credit and save money, aiming to be one of the world’s leading fintech companies.
- We are one of the UK’s fastest-growing tech companies, profitable since 2017, and backed by top investors.
- We have rebuilt core consumer finance products like loans, credit cards, and car finance, enabling customers to access funds in minutes.
- We are expanding into the US and European markets, targeting areas dominated by traditional banks with outdated systems.