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About the Role

This role is responsible for developing and executing comprehensive marketing and communications plans to achieve business goals, track industry trends, and shape new strategies. The position involves overseeing content creation, social media management, brand consistency, public relations, campaign execution, and partner collaborations.

Responsibilities

• Deliver annual marketing and communications plans aligned with budgets, ROI, and business goals.
• Track industry trends and competitors to shape new strategies.
• Execute PR activities aligned with hotel marketing priorities.
• Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates.
• Manage social media for hotel, F&B and spa, including content calendar creation.
• Ensure brand consistency across all touchpoints.
• Roll out global/regional campaigns using brand toolkits.
• Manage visual assets—photo, video, and graphics—per brand guidelines.
• Execute PR/media plans for F&B, rooms, spa, and events.
• Maintain updated media kits.
• Support press visits, events, and FAM trips.
• Draft releases, articles, and statements.
• Maintain media lists, monitor coverage, and report ROI.
• Respond to media queries and support crisis communications.
• Execute integrated campaigns across channels.
• Activate sponsorships, partnerships, and events.
• Analyze campaign performance and optimize based on insights.
• Manage daily coordination with partners and PR agencies.
• Oversee hotel participation in tourism board promotions and key collaborations.
• Monitor marketing spend and ensure budget discipline.
• Report on campaign results, media coverage, and ROI.
• Align with Sales, Rooms, F&B, Spa, and Events for integrated marketing campaigns.
• Organize marketing assets and reports archive.
• Share media calendars, campaign updates, and summaries.
• Conduct daily media monitoring and share clippings.

Requirements

• 3-5 years of hands-on Marketing and PR experience in luxury hospitality.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi‑channel campaigns.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Knowledge in brand communication tools and platforms.
• Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite).
• Great aesthetic sense.
• Commercial acumen.

Skills

• Marketing
• Communications
• Public Relations
• Content Creation
• Social Media Management
• Brand Management
• Campaign Management
• Media Relations
• Copywriting
• Editing
• Event Planning
• Digital Marketing
• Budget Management
• Performance Analysis
• Graphic Design (basic)
• Adobe Suite
• Canva

Experience Level

• 3-5 years

Education Level

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.