About the Role
PENN Entertainment's digital team is seeking individuals passionate about creating and delivering cutting-edge online gaming and sports media products. You will work on state-of-the-art platforms powered by proprietary in-house technology, contributing to PENN's omnichannel gaming and entertainment strategy. The company is committed to supporting your career growth, skill expansion, and exploration of new opportunities.
Responsibilities
- Implement and manage advertising campaigns across all of theScore’s digital and mobile platforms.
- Establish techniques, practices, and processes to support and optimize the delivery of successful campaigns.
- Analyze performance data to develop and implement campaign optimization strategies.
- Drive revenue growth and improvements to the customer and advertiser experience.
- Run, analyze, and offer insights on reports, maintain calendars of flight dates and renewals, and coordinate with sales staff.
- Ensure that campaign reporting and performance management dashboards are maintained.
- Implement and test new ad products and integrations.
- Perform other duties as required.
Requirements
- Solid understanding of the digital advertising ecosystem, including web, mobile app, and programmatic concepts.
- A proactive, collaborative attitude and a desire to continuously learn and improve.
- Knowledge of or experience with third-party ad servers (Google Ad Manager & Teads preferred).
- Highly analytical with strong quantitative skills.
- Strong working knowledge of Excel.
- Intermediate skills in HTML, familiarity with JS, CSS, SQL, web coding concepts, and third-party ad tags.
- Working knowledge of analytics platforms is considered a plus.
- Ability to multi-task.
- Strong verbal and written communication skills.
- Strong creative problem-solving skills and an ability to come up with unique solutions to complex problems.
- Excellent organizational skills.
- Ability to work with strict deadlines.
- Demonstrated ability to work in a fast-paced environment and under pressure.
- Ability to work after hours occasionally.
Skills
- Digital advertising ecosystem
- Web advertising
- Mobile app advertising
- Programmatic concepts
- Third-party ad servers
- Google Ad Manager
- Teads
- Excel
- HTML
- JavaScript
- CSS
- SQL
- Web coding concepts
- Third-party ad tags
- Analytics platforms
- Multi-tasking
- Verbal communication
- Written communication
- Creative problem-solving
- Organizational skills
- Working under pressure
- Working with deadlines
Location
- Remote
Work Type
- Full-time
Salary/Compensations
- $45,000—$63,000 CAD
Benefits
- Competitive compensation package
- Comprehensive Benefits package
- Fun, relaxed work environment
- Education and conference reimbursements
About the Company
- PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences.
- From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
- These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
Equal Opportunity
- Penn Interactive is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
- Base pay is one part of the Total Rewards that Penn Interactive provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Penn Interactive provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
