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About the Role

The Berlin Biennale is seeking a Marketing Manager to plan, implement, and coordinate marketing activities for the 14th Berlin Biennale, supporting the Head of Communications in developing and executing the marketing strategy across various channels.

Responsibilities

• Creative development of the marketing strategy and planning/management of marketing campaigns for the 14th Berlin Biennale.
• Planning and management of target-group-specific analog and digital marketing measures (advertising materials, print products, merchandise, outdoor advertising, ads, etc.).
• Development of measures for audience acquisition and reach expansion.
• Coordination of visitor communication and branding at exhibition venues in collaboration with external graphic designers, exhibition designers, and production management.
• Editorial creation and coordination of marketing materials.
• Management of the production and timely implementation of marketing materials.
• Establishment and support of marketing and media cooperations.
• Conception and production of project merchandise.
• Distribution planning of print products and merchandise.
• Ensuring consistent application of corporate design across all marketing measures.
• Monitoring, analysis, and evaluation of marketing measures.
• Creation and control of detailed budgets, responsibility for adherence to approved cost frameworks.
• General and administrative support for daily office organization and international office communication and correspondence.

Requirements

• Successfully completed (technical) university degree or equivalent relevant qualification (Communication Studies, Cultural Management, Marketing, Cultural Studies, or similar).
• Relevant professional experience in the specified areas of responsibility.
• Experience in project management and in managing external service providers and project partners.
• Very good computer skills and confident use of digital applications.
• Sensitivity to artistic, curatorial, and socio-political content.
• Good knowledge of the cultural and media landscape.
• Interest in the contemporary art and culture scene.
• Fluent German and English language skills, both written and spoken.
• Careful, independent, and reliable way of working.

Skills

• Marketing strategy development
• Marketing campaign management
• Digital marketing
• Analog marketing
• Audience acquisition
• Brand management
• Project management
• Budget management
• Content creation
• Media cooperation
• Merchandise production
• Corporate design
• Data analysis
• Office organization
• International communication

Location

• Berlin Mitte

Work Type

• Full-time
• Limited term
• Mobile work possible upon agreement

Experience Level

• Professional experience

Education Level

• University degree or equivalent qualification

Benefits

• Contribution to Deutschlandticket Job

About the Company

• The Berlin Biennale for contemporary art takes place every two years at changing locations in Berlin.
• Since its first edition in 1998, the Berlin Biennale has created experimental exhibition and event programs with renowned curators to present bold artistic and political positions in Berlin's urban space.
• The Berlin Biennale explores international contemporary artistic developments and is considered one of the most important exhibitions worldwide due to its committed profile.
• Each edition brings together artists and interested parties from various areas of society, thus opening up a dialogue with the city's residents.
• The 14th Berlin Biennale opens in June 2027 and is curated by Vasyl Cherepanyn.
• KUNST-WERKE BERLIN e. V. is undergoing diversity-oriented and discrimination-critical organizational development.
• There is a working group accompanying this process; an internal contact point has been established.
• A Code of Conduct serves as a guideline for all employees, project partners, and guests.
• The organization strives to reflect societal diversity within its team.

Equal Opportunity

• We particularly welcome applications from individuals with experiences of discrimination and marginalization (e.g., people with experiences of racism, people with disabilities, LGBTIQA+).
• The selection process follows the provisions of the General Equal Treatment Act (AGG).
• We strive to eliminate barriers in our building within the possibilities set by monument protection to ensure equal participation and access for all.
• Unfortunately, our building is largely not accessible without stairs.