Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
About the Role
Lead the planning and execution of brand activations across key international markets, with a strong focus on the U.S. This role is responsible for IRL experiences including retail moments, pop-ups, fashion events, influencer initiatives, and cultural campaigns that drive awareness, social engagement, and sales. The ideal candidate has strong fashion background experience targeting Gen Z consumers and thrives in a fast-paced environment, understanding how to translate brand strategy into impactful consumer experiences while remaining on-brand and in budget. A strong understanding of the U.S. market is key.
Responsibilities
- Manage activation timelines, budgets, production schedules, and vendor relationships.
- Lead end-to-end delivery of campaigns, pop-ups, retail activations, experimental events, and influencer campaign partnerships.
- Adapt global concepts for regional relevance.
- Collaborate with Heads of Brands, social, PR, Ecom, and Merchandising/trading teams for integrated execution.
- Ensure all activations reflect brand identity, storytelling, and customer experience standards.
- Negotiate contracts and manage external partners to deliver against objectives and budgets.
- Own a network of contacts/agencies/freelancers for multiple projects.
- Track KPIs including brand engagement, earned media, social reach, on-site traffic, and overall ROI.
- Deliver post-campaign analysis and recommendations for future activations.
- Monitor industry trends, competitor activity, and emerging cultural opportunities.
Requirements
- Minimum 5 years of experience in brand activations, experimental marketing, events, or partnerships within fashion/lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Excellent internal communication skills across the wider business.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Experience working with agencies, production partners, and creative teams.
Skills
- Brand activations
- Experimental marketing
- Events management
- Partnerships
- Fashion marketing
- Lifestyle marketing
- Gen Z consumer targeting
- Project management
- Budget management
- International campaign management
- Vendor management
- Contract negotiation
- KPI tracking
- Post-campaign analysis
- Trend monitoring
- Competitor analysis
- Internal communications
Location
- North-West London
Work Type
- Onsite
- International travel
Experience Level
- Minimum 5 years
Benefits
- 50% Employee Discount
- Local Business Discounts (cafés, fitness, beauty etc.)
- Casual office dress code
- Fully-stocked kitchens and fridges
- Regular Office Social Events
About the Company
- North-West London office location directly located next to good transport links.