Business Development Associate at WGSN | New York, US | Rezi

Business Development Associate at WGSN

Business Development Associate

WGSN · New York, US

5 days ago

Business Development Associate

WGSN · New York, US

5 days ago
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About the Role

This is a predominantly outbound prospecting role, ideal for someone who enjoys opening doors, building relationships, and creating new business opportunities. You will be responsible for identifying and engaging prospective clients through highly personalized outbound campaigns across phone, email, LinkedIn, and other channels. Your success will directly contribute to the growth of WGSN's new business pipeline.

Responsibilities

  • Own outbound prospecting across a targeted portfolio of accounts using a multi-channel approach, including cold calling, email, LinkedIn, and personalized outreach.
  • Research prospective companies, stakeholders, and industries to build tailored outreach campaigns that resonate with executive decision-makers.
  • Qualify inbound marketing leads and convert them into high-quality sales opportunities.
  • Book qualified discovery meetings for the New Business team, consistently meeting and exceeding pipeline targets.
  • Develop account-based prospecting strategies for strategic enterprise and mid-market accounts.
  • Collaborate closely with Marketing and Sales to optimize campaigns and messaging.
  • Maintain accurate account and activity data in Salesforce.
  • Continuously test, refine, and improve prospecting approaches to maximize engagement and conversion.
  • Become a trusted ambassador for WGSN by confidently articulating our commercial value proposition and thought leadership.

Requirements

  • 1+ years of experience in sales, business development, SDR/BDR, or a similar outbound prospecting role.
  • A genuine passion for outbound sales and generating new business opportunities.
  • Confidence making cold calls and engaging senior decision-makers.
  • Strong written and verbal communication skills with the ability to personalize outreach at scale.
  • A resilient, proactive mindset and the ability to thrive in a fast-paced, target-driven environment.
  • Curiosity, coachability, and a strong desire to continuously learn and improve.
  • Experience using Salesforce, Sales Navigator, ZoomInfo, or similar sales technologies is preferred.
  • A track record of meeting or exceeding performance targets.

Skills

  • Outbound prospecting
  • Cold calling
  • Email outreach
  • LinkedIn outreach
  • Personalized outreach
  • Salesforce
  • Sales Navigator
  • ZoomInfo

Location

  • New York, NY

Work Type

  • Hybrid
  • Full-time

Experience Level

  • 1+ years of experience

Salary/Compensations

  • $65,000 - $70,000 a year

Benefits

  • Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.
  • WGSN also observes the 12 Federal holidays.
  • 6 weeks of paid Parental Leave.
  • 401(k) Retirement Savings Plan – WGSN matches 50% of the first 6% contributed by employees.
  • Dental and Vision plans with MetLife
  • Health Care with Anthem & Blue Cross Blue Shield
  • Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost through Metlife
  • Mental Health – Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Anthem medical plan.
  • EAP is available to all permanent staff, regardless of if you elect benefits.

About the Company

  • WGSN is the global authority on consumer trend forecasting.
  • We help brands around the world create the right products at the right time for tomorrow’s consumer.
  • We Are Everywhere: The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.
  • We Are Future Focused: We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
  • We Are Rigorous: We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
  • An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive.
  • We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
  • We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
  • Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
  • We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements.
  • Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
  • We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
  • We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.